Senior Manager, Global Influencer Marketing

Airwallex (UK) Limited

Job Overview

Location

US - San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Senior Manager, Global Influencer Marketing at Airwallex (UK) Limited in San Francisco, responsible for building and leading the company’s global influencer strategy from the ground up to drive virality around major brand and product moments.
• Day-to-day responsibilities include defining and owning the global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms; architecting multi-layered creator campaigns for product launches and milestones; designing systems for creator sourcing, outreach, contracting, and reporting; leading end-to-end relationship management with top-tier influencers and agents; defining success metrics and overseeing dashboards; and partnering with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, Executive Leadership, Legal, Finance, and Procurement teams.
• The Marketing team at Airwallex drives brand awareness and customer engagement through innovative, data-driven campaigns, communicating the value of financial solutions to attract and retain customers while supporting company growth.
• In this role, you will build a scalable global influencer program, gain ownership of high-impact creator partnerships, develop operational frameworks for global execution, and grow your career by tackling complex, high-visibility challenges alongside exceptional teammates in a fast-moving, mission-driven environment.

🎯 Requirements

• 8+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing (startup or high-growth tech preferred)
• Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth
• Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality
• Experience managing global markets or multi-country campaigns
• Strong negotiation, relationship-building, and stakeholder-management skills
• Operational excellence - ability to design systems, processes, and frameworks that scale globally

🏖️ Benefits

• Opportunity to build and lead a global influencer program from the ground up at a $8B-valued fintech unicorn
• Work with over 2,200 innovative teammates across 26 global offices in a mission-driven, high-growth environment
• Access to world-leading investors and backing from T. Rowe Price, Visa, Mastercard, Sequoia, Salesforce Ventures, and others
• Culture that values founder-like energy, accelerated learning, true ownership, and AI-enabled problem solving
• Equal opportunity employer committed to diversity, inclusion, and merit-based hiring

Skills & Technologies

Senior

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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