Senior Manager, Growth Marketing

Equip Health Inc.

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• As the Senior Manager, Growth Marketing at Equip Health Inc., you will serve as the primary engine driving scalable, ethical, and data-informed patient acquisition for the nation’s leading virtual eating disorder treatment program. This role is critical to Equip’s mission of expanding access to evidence-based care by owning the end-to-end performance marketing funnel—balancing aggressive growth targets with the highest standards of healthcare compliance, patient empathy, and brand integrity. You will translate complex clinical insights into high-converting marketing strategies while ensuring every touchpoint aligns with Equip’s values of dignity, inclusivity, and recovery-focused messaging.
• Day-to-day, you will own and optimize multi-million dollar paid media budgets across Google Search, Meta, and emerging healthcare platforms, architecting omni-channel strategies that maximize reach and efficiency. You will design and execute rigorous A/B testing frameworks for ad copy, creative assets, and landing pages to systematically reduce Customer Acquisition Cost (CAC) while improving lead quality. You will own attribution modeling to map the full patient journey from first click to first appointment, ensuring accurate ROI measurement and informed budget allocation. Simultaneously, you will partner with clinical and content teams to develop SEO-winning content clusters targeting high-intent keywords, establishing Equip as the authoritative voice in eating disorder recovery. You will collaborate with Product and Engineering to enhance technical SEO—optimizing site health, Core Web Vitals, and schema markup—and lead brand awareness initiatives through podcasts, strategic partnerships, and influencer programs to expand top-of-funnel reach. You will maintain real-time growth dashboards tracking CAC, ROI, and channel performance, leveraging market intelligence to anticipate competitive shifts and payer landscape changes. Cross-functionally, you will brief design teams on data-driven creative concepts, align with Admissions and Operations to balance lead flow with capacity for optimal conversion, and partner with Product to run conversion-focused experiments grounded in user insights and growth hypotheses.
• You will join a mission-driven, fully remote team of passionate ‘Equisters’ recognized by Time Magazine as one of the most influential companies of 2023, celebrated for building a sustainable, scalable treatment model that has served thousands of patients and families across all 50 states. Equip’s culture is rooted in clinical excellence, lived experience, and a deep commitment to Diversity, Equity, Inclusion, and Belonging (DEIB)—values that permeate every hiring decision, team interaction, and patient interaction. As a leader in this role, you will not only drive growth but also help shape how a healthcare innovator markets with integrity in a sensitive, high-stakes space.
• In this role, you will develop advanced expertise in healthcare-specific growth marketing, mastering the intersection of performance analytics, ethical compliance, and patient-centered messaging. You will gain leadership experience in scaling a mission-critical function within a high-growth, venture-backed healthcare startup, positioning yourself for future roles in growth strategy, marketing leadership, or healthcare innovation. You will leave a measurable impact on Equip’s ability to reach underserved populations, directly contributing to improved access to life-saving treatment while building a portfolio of work that combines rigorous analytics with profound human impact.

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, Advertising, or a related field.
• 7+ years of experience in performance or growth marketing, preferably within B2C healthcare or high-growth subscription environments.
• Proven track record managing multi-million dollar annual budgets on Google Ads and Meta Ads, with demonstrated success in significantly growing organic traffic through SEO.
• Expert-level proficiency in Google Analytics, Google Ads Manager, Meta Ads Manager, pixel tracking, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Strong analytical rigor: comfort with data manipulation, pivot tables, basic statistical significance, and preferred experience with SQL or Mode for deeper insights.
• Deep empathy for patients and families navigating eating disorder recovery, with a clear understanding of HIPAA-compliant and ethical marketing practices in healthcare.

🏖️ Benefits

• Flex PTO policy (3–5 weeks per year recommended) plus 11 paid company holidays.
• Generous parental leave benefits.
• Competitive medical, dental, vision, life, and AD&D insurance, with Equip covering a significant percentage of premiums for individuals and families.
• 100% employer-paid mental health benefit via Spring Health (through Guardian), including 5 free therapy and 5 free coaching sessions per year for you and each dependent.
• Employer-paid Employee Assistance Program (EAP) offering mental health, legal, financial, and other support services.
• 100% employer-paid HealthJoy platform for healthcare concierge support navigating benefits and care.
• 401(k) retirement plan option.
• $50/month home internet stipend added directly to paycheck.
• $250/month co-working space stipend.
• Initial work-from-home stipend of up to $500, with $200 reloads every other year starting at the 3-year mark (year 5, 7, etc.).
• Company-provided laptop for remote work.

Skills & Technologies

Spring

Senior

Remote

Degree Required

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Equip Health Inc.

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About Equip Health Inc.

Equip Health is a virtual eating-disorder treatment provider delivering evidence-based care to adolescents and adults in the United States. Founded in 2019, the company pairs each patient with a five-person dedicated care team comprising a medical provider, therapist, dietitian, peer mentor, and family mentor. Treatment is delivered entirely via secure video, allowing patients to remain at home while receiving Family-Based Therapy and coordinated medical management. Equip partners with major insurers to increase access and accepts most commercial plans. The company is headquartered in San Diego, California, and has raised venture capital to expand nationwide access to comprehensive eating-disorder recovery.

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