Senior Manager, Marketing

Rapid Micro Biosystems, Inc.

Job Overview

Location

Lexington, MA

Job Type

Full-time

Full Job Description

📋 Description

• Join Rapid Micro Biosystems (RMB), a pioneering force at the forefront of healthcare innovation, where we are dedicated to accelerating the delivery of life-changing pharmaceutical products to patients worldwide. Our mission is to revolutionize the way essential medicines are manufactured, tested, and released through the integration of cutting-edge technologies. At RMB, you will be an integral part of dynamic, global teams that are reshaping the future of pharmaceuticals by combining expertise in robotics, artificial intelligence (AI), machine learning (ML), advanced imaging, and microbiology.
• As a Senior Marketing Manager, you will be a pivotal strategic leader, responsible for crafting and implementing high-impact marketing strategies designed to significantly accelerate brand growth, drive customer acquisition, and ultimately boost revenue. This role demands a visionary marketer who possesses a deep understanding and practical experience with AI-powered marketing technologies. You will be instrumental in building and scaling sophisticated Account-Based Marketing (ABM) programs that demonstrably influence sales pipeline and deliver measurable results.
• Your responsibilities will encompass the full spectrum of marketing strategy development and execution. This includes conducting in-depth market research and competitive analysis to identify emerging trends, opportunities, and potential threats. You will translate these insights into actionable marketing plans that align with our overarching business objectives and product roadmap. A key focus will be on developing compelling value propositions and messaging that resonate with our target audience, particularly within the biopharmaceutical industry.
• You will lead the creation and execution of integrated marketing campaigns across multiple channels, including digital, content marketing, social media, email marketing, and events. This involves defining campaign objectives, target audiences, key performance indicators (KPIs), and budgets. You will work closely with the sales team to ensure seamless alignment between marketing efforts and sales enablement, providing them with the necessary tools, collateral, and insights to effectively engage prospects and customers.
• A significant aspect of this role involves leveraging AI and data analytics to optimize marketing performance. You will be responsible for tracking, measuring, and reporting on campaign effectiveness, using data to identify areas for improvement and make data-driven decisions. This includes analyzing website traffic, lead generation metrics, conversion rates, and customer engagement to refine strategies and maximize ROI.
• You will play a crucial role in developing and nurturing our brand presence. This includes overseeing the creation of high-quality marketing collateral, website content, case studies, white papers, and other thought leadership materials that establish RMB as a trusted authority in microbiology automation. You will ensure brand consistency across all marketing communications and touchpoints.
• The Senior Marketing Manager will be a key contributor to our ABM strategy, identifying target accounts, developing personalized engagement plans, and coordinating cross-functional efforts to penetrate and expand relationships within these key accounts. This requires a nuanced understanding of complex buying committees and the ability to tailor marketing messages to specific stakeholder needs.
• Collaboration is central to success in this role. You will work closely with product management, sales, R&D, and other internal stakeholders to ensure marketing initiatives are aligned with product development cycles and market needs. You will also manage relationships with external agencies and vendors as needed to support marketing activities.
• This is a fast-paced, high-growth environment. You will be expected to manage multiple projects simultaneously, prioritize effectively, and adapt quickly to changing market dynamics. Your ability to blend creative thinking with analytical rigor will be essential for navigating the complexities of the biopharmaceutical marketing landscape.
• Ultimately, your impact will be measured by your ability to drive measurable business outcomes, including increased brand awareness, qualified lead generation, pipeline influence, customer acquisition, and revenue growth. You will contribute to RMB's reputation as a leader in its field and play a vital role in our continued success and expansion.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree (MBA) is a plus.
• Minimum of 7-10 years of progressive marketing experience, with a significant portion focused on B2B marketing within the life sciences, biotechnology, or pharmaceutical industries.
• Proven track record of developing and executing successful integrated marketing strategies, including digital marketing, content marketing, and demand generation.
• Strong experience in building and managing Account-Based Marketing (ABM) programs, with a demonstrated ability to drive pipeline influence and measurable results.
• Proficiency with AI-powered marketing technologies, marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize marketing performance.
• Exceptional written and verbal communication skills, with the ability to craft compelling messaging and present complex information clearly and concisely.
• Demonstrated ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced, cross-functional environment.

🏖️ Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and company holidays.
• 401(k) retirement savings plan with company match.
• Opportunities for professional development, training, and career advancement within a rapidly growing company.
• Collaborative and innovative work environment with a focus on teamwork and employee growth.

Skills & Technologies

Senior

Onsite

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Rapid Micro Biosystems, Inc.

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About Rapid Micro Biosystems, Inc.

Rapid Micro Biosystems designs and manufactures automated, non-destructive rapid microbial detection systems for pharmaceutical manufacturing, biotech, and cell and gene therapy environments. Its Growth Direct platform automates traditional compendial testing, delivering results in about half the time of manual methods while integrating with existing quality-control workflows. The company also provides consumables, software, and validation services to support regulatory compliance and contamination control across sterile and non-sterile production processes.

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