Senior Manager, Marketing Operations

Solink Corporation

Job Overview

Location

Canada

Job Type

Full-time

Full Job Description

📋 Description

• The Senior Manager, Marketing Operations is a pivotal role within Solink’s Revenue Operations (RevOps) team, responsible for ensuring the integrity, scalability, and efficiency of marketing and lead-generation infrastructure to drive revenue growth and align marketing, sales, and operations.
• This role directly supports Solink’s mission to safeguard what matters most by transforming video security into real-time operational insights, enabling data-driven decisions that reduce shrink, optimize performance, and enhance security for over 30,000 global locations.
• Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership — enabling data-driven decisions through dashboards, performance tracking, and trend analysis that inform campaign effectiveness and resource allocation.
• Maintain and optimize the foundations of the HubSpot account, ensuring that marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs, including workflow automation, data mapping, and integration hygiene.
• Support broader revenue-tech (RevTech) operations — including CRM integration, lead-flow optimization, data hygiene, campaign set-up and tracking, and cross-functional collaboration to ensure seamless data flow between marketing, sales, and customer success systems.
• Act as a “go-to” resource for a wide range of requests related to revenue-driving activities — from ad-hoc analytics and dashboards to process improvements and technical implementations — serving as a trusted advisor to stakeholders across the organization.
• Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance, reducing lead leakage and improving conversion rates.
• Identify inefficiencies and areas for improvement across marketing operations, then propose and implement solutions to streamline processes and improve performance, leveraging automation and best practices to scale operations.
• About the team or company: Solink is a rapidly growing, purpose-driven scale-up trusted by over 30,000 locations across 32+ countries, including industry leaders like McDonald’s and JYSK, recognized by Deloitte’s Fast 50™ and Fast 500™, and named one of Ottawa’s Best Places to Work.
• The Revenue Operations team operates at the intersection of marketing, sales, and customer success, fostering a culture of urgency, quality, teamwork, and trust — where egos are left at the door and outcomes are built collectively.
• What the person can learn or achieve in this role: Develop deep expertise in RevOps strategy and execution within a high-growth B2B SaaS environment, gaining exposure to advanced marketing automation, CRM architecture, and data-driven growth levers.
• Opportunity to influence and shape Solink’s go-to-market engine at scale, directly impacting revenue predictability, marketing ROI, and sales efficiency while working alongside senior leaders including the CMO and VP of Revenue Operations.

🎯 Requirements

• Strong ability to prioritize tasks and manage time effectively — able to balance multiple responsibilities across reporting, operations, and project execution.
• Deep understanding of HubSpot — including architecture, CRM setup, workflows, data mapping, and integrations.
• Strong people and communication skills — capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.
• Strong analytical skills with the ability to translate data into actionable business insights.
• High proficiency in Excel/Google Sheets (ex: pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters)
• A deep understanding of B2B sales, marketing and customer success including process, content and technology; e.g. Marketo, Gong, Hubspot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, etc.
• Excellent attention to detail, coupled with the ability to see the bigger picture — identify root causes, articulate challenges clearly, and solve problems strategically.
• Familiarity with CRM systems beyond HubSpot — especially Salesforce — and experience with HubSpot-Salesforce sync is a strong asset.
• A mindset of continuous improvement: able to proactively seek process improvements, enforce data integrity, and support scalable growth.
• Experience working in fast-paced startup or scale-up environments.
• Familiarity with marketing automation platforms, ad tech, and analytics tools.
• Comfort working cross-functionally across marketing, sales, operations, product, and customer success.
• Previous experience in RevOps or revenue support roles.
• Bachelor’s degree in Marketing, Data/Analytics, Business Administration or equivalent
• 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.

🏖️ Benefits

• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

Skills & Technologies

Senior

Remote

$152k-180k

Degree Required

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Solink Corporation

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About Solink Corporation

Solink Corporation provides cloud-based video security and business intelligence solutions that integrate security camera footage with point-of-sale data to help businesses detect fraud, monitor operations, and improve performance. The platform automatically synchronizes transaction events with corresponding video clips, enabling users to search and review incidents efficiently. Founded in 2009 and headquartered in Ottawa, Canada, Solink serves retail, restaurant, hospitality, and financial services clients across North America, offering subscription-based software that reduces investigation time, prevents loss, and delivers actionable insights through analytics and real-time alerts.

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