Job Overview
Location
NAMER
Job Type
Full-time
Category
DevOps
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Lead the redesign and modernization of Zapier’s go-to-market (GTM) operating system from the ground up, focusing on scalable, AI-forward marketing operations infrastructure.
- • Own and optimize core marketing operations systems including campaign automation, lead management, attribution modeling, lead routing, and reporting infrastructure across SMB, mid-market, and enterprise segments.
- • Partner closely with Demand Generation, Product Marketing, Sales, and RevOps teams to ensure seamless lead flow, accurate data capture, and efficient funnel management.
- • Build, maintain, and scale marketing automation workflows within HubSpot, including lead scoring, lifecycle management, segmentation, nurture programs, and dynamic content delivery.
- • Design and implement dashboards and reporting frameworks that provide actionable insights into funnel performance, campaign ROI, pipeline contribution, and conversion rates.
- • Identify operational bottlenecks in marketing processes and proactively recommend and execute improvements that increase speed, scalability, and organizational leverage.
- • Support growth experimentation by ensuring clean data pipelines, reliable attribution, and operational readiness for new initiatives and channel expansions.
- • Document operational processes, establish best practices, and create durable systems that enable the marketing organization to scale without sacrificing accuracy or efficiency.
- • Collaborate with internal systems teams and external vendors to evaluate, implement, and optimize marketing technology stack tools beyond HubSpot.
- • Balance long-term systems architecture with short-term business needs, prioritizing both strategic foundation-building and rapid execution in a fast-paced environment.
- • Translate complex operational challenges into clear, actionable insights for both technical and non-technical stakeholders across Marketing, Sales, and Product.
- • Drive alignment across Marketing, Sales, and RevOps through shared visibility into performance metrics, consistent data definitions, and standardized reporting.
- • Thrive in a remote, asynchronous work environment by independently managing strategic priorities while maintaining high levels of communication and collaboration.
- • Actively seek opportunities to reduce manual work through AI tooling, automation, and intelligent workflows, embedding an AI-native mindset into all operational decisions.
- • Manage large-scale lead volumes (millions of records and touchpoints) while ensuring system accuracy, speed, and visibility across global customer segments.
- • Maintain deep operational rigor while remaining pragmatic and adaptable in a high-growth B2B SaaS environment where priorities shift rapidly.
🎯 Requirements
- • 7+ years of experience in marketing operations, RevOps, or demand generation operations within a B2B SaaS environment
- • 4+ years in a leadership position mentoring and upleveling individual contributors
- • Experience rebuilding or significantly transforming marketing operations and GTM systems in a high-growth B2B SaaS environment
- • Deep production expertise with HubSpot, including lead scoring, routing, lifecycle management, and campaign operations
- • Proven experience managing marketing automation, CRM systems, lead routing, attribution, and reporting infrastructure at scale
- • Strong analytical skills with hands-on experience using funnel metrics, conversion rates, attribution models, and pipeline reporting
🏖️ Benefits
- • Fully remote work environment with asynchronous collaboration culture
- • Commitment to diversity, inclusion, belonging, and equity in hiring and workplace practices
- • Transparent and inclusive application process with guaranteed feedback within seven days
- • Opportunity to shape the future of an AI-native GTM organization at a leading automation platform
- • Access to Zapier’s comprehensive remote work resources and code of conduct
- • Consideration for qualified applicants with criminal histories, consistent with applicable laws
Skills & Technologies
Go
Senior
Remote
About Zapier Inc.
Zapier Inc. operates a cloud-based automation platform that connects over 6,000 web applications, enabling users to build workflows without coding. The service triggers actions across apps when predefined events occur, streamlining repetitive tasks for businesses and individuals. Founded in 2011, it offers tiered subscription plans, supports multi-step automations, and provides tools for data formatting, filtering, and conditional logic. Revenue comes from SaaS subscriptions, targeting small to mid-size companies seeking to integrate disparate software systems efficiently.
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