Senior Manager - Performance & Channel Marketing

DailyPay, Inc.

Job Overview

Location

NYC Headquarters

Job Type

Full-time

Full Job Description

📋 Description

• Own and scale DailyPay’s B2C performance marketing strategy across paid social (Meta, TikTok, Snapchat), search (Google, Bing), display, and programmatic channels, partnering closely with external agency to execute day-to-day operations.
• Architect and manage always-on acquisition programs by defining channel mix, budget allocation, bidding strategies, and audience targeting frameworks to maximize ROAS, CAC, and CPA.
• Identify, build business cases for, and launch new acquisition channels from the ground up with high autonomy, focusing on scalable, data-driven growth opportunities.
• Manage full-funnel marketing performance from awareness to activation, optimizing every touchpoint in the customer journey to improve conversion rates and reduce friction.
• Drive growth through rigorous A/B and multivariate testing across all paid and owned entry points, including landing pages, ad creatives, and enrollment flows.
• Leverage first-party data and lookalike modeling to segment audiences and target high-quality consumers with precision, ensuring efficient spend and improved campaign performance.
• Collaborate with email marketing, product marketing, and creative teams to develop and test high-performing ad formats—including static, video, and dynamic creative—aligned with core audience preferences.
• Partner with data and product teams to optimize conversion entry points, landing pages, and the click-to-enroll journey, improving overall funnel efficiency and user experience.
• Translate complex performance data, attribution models, and campaign insights into clear, strategic recommendations for C-level executives and non-technical stakeholders.
• Maintain meticulous documentation and systems for campaign execution, testing protocols, and performance reporting to ensure scalability and institutional knowledge.
• Operate in a fast-paced, high-growth environment with multiple concurrent workstreams, demonstrating exceptional organizational skills and attention to detail.
• Bring a builder mindset: proactively identify gaps in marketing infrastructure, design scalable systems, and champion high-quality processes over ad-hoc execution.
• Apply deep expertise in B2C performance marketing within fintech or industries with non-linear customer journeys, understanding the unique challenges of financial services acquisition.
• Stay current on privacy regulations (iOS 14+, GDPR) and adapt targeting and measurement strategies to evolving platform restrictions and consumer data policies.

🎯 Requirements

• 7+ years of hands-on experience in B2C performance or growth marketing at a high-scaling startup or fast-growth company
• Proven track record of building acquisition programs from scratch, managing budgets between $2M–$5M
• Deep expertise in Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs
• Fluency in performance data, attribution models, A/B testing, and funnel measurement
• Exceptional communication skills to translate technical marketing insights for C-level leaders and non-technical stakeholders
• Highly organized with ability to manage multiple high-priority workstreams in a fast-paced environment

🏖️ Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Unlimited PTO
• 401K with company match
• Employee Assistance Program and Employee Resource Groups

Skills & Technologies

iOS

Senior

Onsite

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DailyPay, Inc.

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About DailyPay, Inc.

DailyPay provides an on-demand pay platform that integrates with employer payroll systems, allowing employees to access earned wages before the scheduled payday. Founded in 2015 and headquartered in New York City, the company partners with enterprises across retail, hospitality, healthcare and contact-center industries to offer real-time pay transfers, automated savings, financial counseling and analytics dashboards that reduce turnover and support workforce financial wellness.

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