Senior Marketing Automation Specialist

📋 Description

• • Senior Marketing Automation Specialist role focused on designing, implementing, and optimizing marketing automation workflows to drive customer engagement and campaign performance across multi-brand ecosystems.
• • Day-to-day responsibilities include building and managing automated email, SMS, and push notification campaigns using platforms like Salesforce Marketing Cloud, HubSpot, or Marketo; segmenting audiences based on behavioral and demographic data; A/B testing content and timing; analyzing campaign metrics; and collaborating with cross-functional teams to align automation with broader marketing strategies.
• • Apply Digital is a global experience transformation partner with 750+ employees across 10 countries, known for delivering AI-powered solutions to clients like Kraft Heinz, NFL, Moderna, and Lululemon. The company operates through a collaborative 'pod' structure grounded in agile methodologies and SHAPE values (smart, humble, active, positive, excellent).
• • In this role, you will deepen your expertise in marketing automation platforms, data-driven campaign optimization, and customer journey mapping while contributing to high-impact initiatives for global brands. You’ll gain exposure to advanced analytics, AI-enhanced personalization, and cross-functional collaboration within a fast-paced, innovation-focused environment.