Senior Marketing Data Analyst

Zebra Technologies Corporation

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Zebra is at the forefront of transforming how consumers research and purchase insurance, and we are committed to building diverse and inclusive teams where everyone feels they belong. Our guiding principle, "All Stripes Welcome," is more than just a motto; it's a practice that celebrates a wide range of backgrounds and perspectives. Our team members, known as Zeebs, are driven by a shared passion for continuous learning, professional growth, and collaborative problem-solving.
• As a Senior Marketing Data Analyst, you will be instrumental in shaping and executing data-driven strategies across our entire marketing organization. Your primary focus will be on dissecting the performance of both organic and paid acquisition channels, meticulously evaluating the efficiency of our marketing spend, and proactively identifying avenues for significant growth. This role demands a strategic thinker who can translate complex data into clear, actionable insights that directly contribute to accelerating business performance.
• You will serve as a key partner to our marketing, product, and engineering teams. Your analytical expertise will inform critical decisions related to SEO and SEM optimization, guide the design and analysis of marketing experiments, and help evaluate the potential of emerging channels and strategic partnerships. This collaborative approach ensures that our marketing efforts are not only creative but also grounded in robust data analysis.
• Your day-to-day responsibilities will involve conducting in-depth exploratory data analysis to monitor key marketing metrics. You will be tasked with identifying emerging trends, uncovering hidden patterns, and pinpointing opportunities for improvement across various facets of our marketing operations, including acquisition channel performance, the quality of leads generated, and the long-term value of our customers.
• A significant part of your role will be to partner closely with marketing managers, engineers, and other cross-functional stakeholders. Together, you will define precise data requirements essential for supporting our Search Engine Optimization (SEO) initiatives, Search Engine Marketing (SEM) optimization efforts, the development and testing of landing pages, and the exploration of new marketing channels.
• You will collaborate extensively with our marketing partners to conceptualize, implement, and analyze a variety of experiments. This includes designing and evaluating SEO tests to improve organic visibility, optimizing SEM campaigns for better ROI, and testing different variations of landing pages to enhance conversion rates.
• Your contributions will extend to delivering actionable optimization insights for all ongoing marketing initiatives. This will be achieved through rigorous ad-hoc analysis and the development and maintenance of insightful performance dashboards that provide a clear view of marketing effectiveness.
• A crucial aspect of this role is the ability to effectively communicate your findings. You will present complex data and analytical results to both technical and non-technical audiences, ensuring that insights are not only understood but also translated into clear, actionable steps that drive business outcomes. Your storytelling with data will be key to influencing strategic decisions.
• The ideal candidate will possess a strong foundation in analytical rigor, coupled with excellent communication and collaboration skills. You should have a proven track record of translating intricate marketing data into understandable and actionable insights that demonstrably accelerate business performance. Experience in a fast-paced, data-driven environment is highly valued.
• We are looking for individuals who demonstrate a strong sense of ownership over their work, possess exceptional communication and collaboration abilities, and are committed to a path of continuous improvement. Your ability to work independently while also being a strong team player will be essential.
• This role offers a unique opportunity to make a tangible impact on a leading insurance comparison site. You will be at the heart of our marketing analytics, influencing strategies that help millions of consumers find the right insurance. The insights you generate will directly contribute to our mission of bringing transparency and simplicity to the insurance shopping experience.
• The position is remote within the U.S. The Zebra offers flexibility in work arrangements, allowing employees to choose between working remotely, joining us in our Austin, Texas office, or adopting a hybrid model. We support the work environment that best suits your needs and productivity. Please note that we are unable to hire in California, Massachusetts, New Jersey, and New York at this time.

🎯 Requirements

• 5+ years of professional (or comparable) analyst experience, with a focus on marketing analytics.
• Intermediate to advanced SQL experience is essential for data extraction and manipulation; Python knowledge is a significant plus for advanced analysis and automation.
• Experience with Business Intelligence (BI) platforms such as Looker, Tableau, Google Analytics, or Hex for data visualization and dashboard creation.
• Strong analytical skills and a demonstrated passion for problem-solving, with a history of delivering data-driven solutions and actionable insights.
• Familiarity with marketing analytics principles and experimentation methodologies (e.g., A/B testing, statistical significance).
• Knowledge of the insurance industry, including familiarity with insurance products and related data analysis, is a plus.

🏖️ Benefits

• Competitive Compensation & Stock Option Offering.
• Comprehensive Health, Dental, and Vision Insurance coverage.
• Health Savings Account (HSA) with employer contribution.
• 401k plan with employer match to support your retirement savings.
• Unlimited Paid Time Off (PTO) providing flexibility for work-life balance.
• Paid Parental Leave Program to support new parents.
• Monthly Wellness perk ($100/month) to support employee well-being.
• Pet Adoption Reimbursement ($300/year) to support your furry family members.
• Opportunities for Learning & Development to foster professional growth.

Skills & Technologies

Python

Senior

Remote

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Zebra Technologies Corporation

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About Zebra Technologies Corporation

Headquartered in Austin, Texas, The Zebra is the nation’s leading independent insurance comparison site. The platform lets consumers compare real-time auto, home, and renters quotes from more than 100 national and regional carriers without sharing personal contact information. Using proprietary data and analytics, it delivers personalized rates and education to simplify insurance decisions. Founded in 2012, the company has raised $200 million in venture funding and partners with insurers to streamline distribution while maintaining transparency and consumer trust.

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