Senior Marketing Executive DACH

ZURU Group Limited

Job Overview

Location

Frankfurt, Germany

Job Type

Full-time

Full Job Description

📋 Description

• ZURU Group Limited is seeking a dynamic and experienced Senior Marketing Executive to spearhead our marketing initiatives across the DACH region (Germany, Austria, and Switzerland). This pivotal role is designed for a strategic thinker with 3-5 years of marketing experience, who possesses a passion for transforming global brands into local powerhouses and a keen eye for driving success from concept to consumer. If you are motivated by seeing your marketing strategies materialize on retail shelves and online platforms, and you thrive in a fast-paced, innovative environment, we encourage you to apply.
• As a Senior Marketing Executive, you will be instrumental in driving growth for ZURU's portfolio of world-leading brands within the DACH market. This includes taking ownership of local and trade marketing strategies, ensuring seamless integration between innovative product launches and compelling in-store and online consumer experiences. You will collaborate closely with our global marketing teams, translating overarching brand objectives into localized campaigns that resonate deeply with the German, Austrian, and Swiss consumer base.
• Your responsibilities will encompass the full spectrum of marketing activities, from strategic planning and budget management to campaign execution and performance analysis. You will be tasked with identifying key market trends, consumer insights, and competitive landscapes within the DACH region to inform and refine marketing approaches. This role requires a proactive individual who can not only develop innovative marketing plans but also effectively manage their implementation, ensuring alignment with ZURU's global brand guidelines while adapting to local market nuances.
• A significant aspect of this role involves building and nurturing strong relationships with key retailers and trade partners across the DACH region. You will develop and execute tailored trade marketing programs designed to enhance brand visibility, drive sales, and secure optimal product placement within retail environments. This includes planning and executing in-store promotions, point-of-sale materials, and co-marketing initiatives that maximize brand impact at the crucial point of purchase.
• You will also play a key role in the go-to-market strategy for new product launches within the DACH region. This involves working cross-functionally with sales, product development, and global marketing teams to ensure a cohesive and impactful launch. Your insights into local consumer preferences and retail dynamics will be critical in shaping launch strategies that capture market share and build brand momentum from day one.
• Performance tracking and reporting will be a core component of your duties. You will be responsible for monitoring campaign effectiveness, analyzing key performance indicators (KPIs), and providing regular reports on marketing ROI to senior management. This data-driven approach will enable continuous optimization of marketing efforts and ensure that ZURU's investments in the DACH market yield maximum returns.
• ZURU is a company built on a foundation of radical innovation and a commitment to challenging the status quo. We operate across diverse sectors, including ZURU Toys, ZURU Tech, and ZURU Edge, each dedicated to reimagining industries and shaping a better future. Our toy brands, such as Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers, are globally recognized for their creativity and appeal. In the FMCG space, we are making waves with brands like MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise. As a Senior Marketing Executive, you will contribute to the growth and success of these exciting and diverse brands within a key European market.
• This role offers a unique opportunity to make a tangible impact on ZURU's presence in the DACH region. You will have the autonomy to develop and implement innovative marketing strategies, work with a portfolio of highly successful and award-winning brands, and contribute to a company that is at the forefront of innovation and automation. If you are a results-oriented marketer with a strategic mindset and a passion for consumer brands, we invite you to join our growing global team and help us write the next chapter of ZURU's success story in Germany, Austria, and Switzerland.

🎯 Requirements

• Minimum of 3-5 years of experience in marketing, with a proven track record of developing and executing successful marketing campaigns, preferably within the FMCG or Toy industries.
• Strong understanding of the DACH market (Germany, Austria, Switzerland), including consumer behavior, retail landscape, and media channels.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in developing and executing trade marketing strategies and building strong relationships with retail partners.
• Bachelor's degree in Marketing, Business Administration, or a related field.

🏖️ Benefits

• Opportunity to work with globally recognized and award-winning brands.
• Be part of a rapidly growing company with a strong focus on innovation and automation.
• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement within a global organization.
• Collaborative and dynamic work environment with a passionate team.

Skills & Technologies

Senior

Onsite

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ZURU Group Limited

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About ZURU Group Limited

ZURU is a New Zealand-founded, family-owned multinational that designs, manufactures and markets consumer products. It operates three core divisions: ZURU Toys, one of the world’s largest toy companies known for brands such as Bunch O Balloons, Mini Brands and Robo Alive; ZURU Edge, which develops and scales FMCG brands including nutrition and household goods sold through e-commerce; and ZURU Tech, building software and automation technology for the construction industry. With global headquarters in Hong Kong and offices across more than 30 countries, ZURU employs over 5,000 staff and sells into more than 120 markets worldwide.

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