Job Overview
Location
Toronto, Ontario
Job Type
Full-time
Category
Marketing
Date Posted
May 5, 2026
Full Job Description
📋 Description
- • Senior Marketing Insights Manager at Maple Corporation leads the development and execution of marketing measurement strategy to drive data-informed investment decisions and unlock growth opportunities.
- • Day to day, the role involves building and evolving systems for full-funnel measurement, attribution, experimentation, and performance reporting; transforming complex data into clear, actionable insights; and partnering closely with Marketing, Data, and Product teams to optimize omnichannel performance.
- • Maple Corporation is a fast-growing health tech company founded in 2015 with a mission to power the future of healthcare through connected virtual care services across B2C, B2B, and B2I channels, serving nearly 4 million Canadians and supported by a network of 2,000+ healthcare providers.
- • The person in this role can learn to lead high-impact, cross-functional initiatives in advanced segmentation, personalization at scale, and marketing analytics; deepen expertise in marketing measurement and attribution; and directly influence strategic growth decisions at a rapidly scaling Canadian health tech leader.
🎯 Requirements
- • Experience building and evolving marketing measurement systems including full-funnel measurement and attribution
- • Ability to transform complex data into clear, actionable insights for investment decisions
- • Proven experience partnering with Marketing, Data, and Product teams in a cross-functional environment
- • Background in experimentation, performance reporting, and omnichannel performance optimization
- • Experience with advanced segmentation and personalization at scale initiatives
🏖️ Benefits
- • Opportunity to lead high-impact, cross-functional marketing initiatives at a fast-growing health tech company
- • Chance to work with a mission-driven organization focused on improving healthcare access and outcomes
- • Exposure to award-winning company culture recognized by LinkedIn, Deloitte, Globe & Mail, and others
- • Ability to drive growth and innovation in virtual care across B2C, B2B, and public sector channels
Skills & Technologies
About Maple Corporation
Maple Corporation operates a Canadian telehealth platform connecting patients to licensed doctors and nurse practitioners for virtual consultations, prescriptions, and specialist referrals. Services include 24/7 text and video visits, chronic-care management, mental-health support, and employer health plans. The company integrates with provincial health systems and pharmacies to provide secure, on-demand medical care nationwide.
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