Senior Marketing Manager

📋 Description

• • Sevaro is at the forefront of revolutionizing neurology care, leveraging advanced technology and an unwavering dedication to enhancing patient outcomes. As a premier provider of tele-neurology services, we collaborate with hospitals nationwide to deliver immediate, expert stroke and neurology care. Our organization is deeply mission-driven and experiencing rapid growth, fueled by a commitment to saving lives and improving care through innovation, data-driven insights, and a steadfast patient-first philosophy.
• • We are actively seeking a Senior Marketing Manager to spearhead and orchestrate the company’s comprehensive marketing initiatives. This senior position demands a dual role as the strategic visionary and the operational leader of our marketing function. The incumbent will be responsible for defining the marketing vision, driving the execution of strategies, and ensuring seamless integration across all marketing endeavors. Functioning as the central hub for marketing execution, this individual will manage internal workflows, oversee external vendor relationships, and align cross-functional efforts to guarantee that every campaign and asset significantly contributes to Sevaro’s overarching growth objectives.
• • The ideal candidate is a highly analytical and results-oriented strategist who is also adept at hands-on execution. They will thrive in a dynamic, high-growth setting and possess extensive expertise in brand development, digital marketing, lead generation, and performance optimization. Crucially, they must excel in communication, coordination, and delivering tangible impact. This represents a significant leadership opportunity for an individual eager to shape the marketing engine of a mission-driven company dedicated to transforming neurology care.
• • **Marketing Strategy & Execution:**
• • Develop, implement, and refine a comprehensive, results-oriented marketing strategy that is meticulously aligned with Sevaro’s strategic growth objectives and business goals.
• • Proactively manage and optimize the marketing budget, ensuring efficient allocation across various channels and vendors to achieve demonstrable Return on Investment (ROI).
• • Uphold and enforce brand consistency, ensuring that messaging and visual identity are cohesive and impactful across all external communication touchpoints.
• • Conceptualize and create compelling marketing collateral and integrated campaigns designed to support growth across diverse audience segments, including clients, healthcare providers, and patients.
• • **Business Development & Lead Generation:**
• • Foster strong cross-functional collaboration with Business Development, Operations, and Recruitment teams to ensure marketing strategies are seamlessly aligned with sales targets and emerging business opportunities.
• • Conduct thorough analysis of market trends, customer insights, and the competitive landscape to identify and capitalize on strategic growth avenues.
• • Design, launch, and manage integrated lead generation campaigns aimed at driving inbound interest and expanding the sales pipeline.
• • Provide regular, transparent reporting on campaign performance, marketing attribution models, funnel conversion rates, and marketing-sourced revenue.
• • **Digital Marketing & Social Media:**
• • Take the lead in managing and enhancing Sevaro’s digital footprint, encompassing website optimization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and paid media initiatives.
• • Strategize, manage, and grow Sevaro’s social media presence and content strategy across key platforms such as LinkedIn, Twitter/X, and other relevant channels.
• • Own and optimize marketing automation workflows and lead nurturing streams to effectively support and advance prospects through the sales funnel.
• • **AI Implementation & Optimization:**
• • Strategically leverage Artificial Intelligence (AI) and automation platforms, including but not limited to HubSpot, Google Analytics, and various AI tools, to enhance campaign targeting precision, personalize user experiences, and elevate overall performance.
• • Establish, monitor, and report on Key Performance Indicators (KPIs) to rigorously measure campaign effectiveness, Customer Acquisition Cost (CAC), Lifetime Value (LTV), and overall marketing ROI.
• • Foster a culture of continuous experimentation and data-driven optimization of marketing tactics based on performance insights and evolving market dynamics.