Senior Marketing Manager

ZURU Group Limited

Job Overview

Location

Los Angeles, New Zealand

Job Type

Full-time

Full Job Description

📋 Description

• ZURU Group Limited is seeking a dynamic and results-oriented Senior Marketing Manager to spearhead our marketing efforts for the Americas region. This pivotal role is designed for a strategic leader who thrives in a fast-paced, innovative environment and is passionate about driving brand growth and market share for one of the world's largest toy companies.
• As the Senior Marketing Manager for the Americas, you will be at the forefront of translating global brand visions into impactful, localized marketing strategies. Your primary objective will be to drive ZURU's market dominance across this crucial region, ensuring that every marketing initiative contributes directly to measurable business growth and strengthens our brand presence.
• You will be responsible for developing and executing comprehensive marketing plans that resonate with the diverse consumer base across North and South America. This includes crafting compelling narratives, identifying key consumer insights, and leveraging data to inform strategic decisions that optimize campaign performance and return on investment.
• A significant aspect of your role will involve creating seamless shopper journeys that effectively convert awareness into purchase. You will achieve this by developing and implementing innovative retail activations that capture consumer attention both in-store and online, ensuring ZURU's brands stand out in a competitive marketplace.
• Building and nurturing strong, strategic partnerships with key retailers will be paramount. You will work collaboratively to elevate ZURU's position from a valued vendor to a recognized category captain, influencing shelf space, promotional activities, and overall brand visibility within retail environments.
• Close collaboration with the Sales team is essential. You will equip them with the necessary market insights, compelling marketing collateral, and strategic tools required to secure new listings, expand existing distribution, and consistently exceed sales targets.
• This role demands a proactive approach to market analysis, staying ahead of industry trends, competitor activities, and evolving consumer behaviors within the Americas. You will use this intelligence to identify new opportunities for growth and to refine existing strategies.
• You will oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, public relations, influencer marketing, and traditional advertising, ensuring a cohesive and impactful brand message.
• Managing marketing budgets effectively will be a key responsibility, ensuring optimal allocation of resources to achieve maximum impact and ROI. You will track campaign performance meticulously, providing regular reports and actionable insights to senior leadership.
• Leading and mentoring a team of marketing professionals within the Americas region will be part of your remit, fostering a collaborative and high-performance culture that aligns with ZURU's core values.
• You will champion ZURU's mission to disrupt industries and catalyze change through radical innovation and automation, applying these principles to your marketing strategies to ensure our brands remain at the cutting edge.
• This position offers a unique opportunity to make a tangible impact on ZURU's global success. You will be empowered with autonomy and ownership, contributing directly to the company's ambitious growth trajectory and market leadership.
• ZURU is not a typical 9-5 organization; it operates on a high-performance culture that values deep collaboration, continuous improvement, meticulous preparation, and ethical winning. If you are driven by impact, possess a strong sense of ownership, and are committed to being a good human while achieving extraordinary results, this role is for you.
• You will be instrumental in shaping the perception and performance of iconic ZURU brands such as Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers, as well as contributing to the growth of our FMCG brands like MONDAY Haircare.
• This role requires a strategic mindset, a hands-on approach, and the ability to navigate complex market dynamics to drive sustained brand growth and consumer engagement across the Americas.

🎯 Requirements

• Proven experience as a Marketing Manager or similar senior marketing role, with a strong track record of success in developing and executing marketing strategies, preferably within the toy, consumer goods, or FMCG sectors.
• Demonstrated ability to drive significant business growth and market share expansion in a key region, with a deep understanding of the Americas consumer landscape and retail environment.
• Exceptional strategic thinking, analytical skills, and the ability to translate complex data into actionable marketing plans and insights.
• Strong leadership and team management capabilities, with experience in mentoring and developing marketing professionals.
• Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships with internal stakeholders (Sales, Product Development) and external partners (retailers, agencies).
• Proficiency in digital marketing, social media strategy, campaign management, and budget oversight.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

🏖️ Benefits

• Opportunity to lead marketing for a leading global toy company with iconic brands.
• Significant autonomy and ownership in a high-performance, growth-oriented culture.
• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and career advancement within a rapidly expanding international organization.
• Be part of a mission-driven company focused on innovation and disrupting industries.

Skills & Technologies

Senior

Onsite

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ZURU Group Limited

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About ZURU Group Limited

ZURU is a New Zealand-founded, family-owned multinational that designs, manufactures and markets consumer products. It operates three core divisions: ZURU Toys, one of the world’s largest toy companies known for brands such as Bunch O Balloons, Mini Brands and Robo Alive; ZURU Edge, which develops and scales FMCG brands including nutrition and household goods sold through e-commerce; and ZURU Tech, building software and automation technology for the construction industry. With global headquarters in Hong Kong and offices across more than 30 countries, ZURU employs over 5,000 staff and sells into more than 120 markets worldwide.

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