Senior Marketing Manager

📋 Description

• • We are seeking a highly skilled and forward-thinking Senior Marketing Manager to join our dynamic team, driving marketing execution, content production, and the optimization of our marketing infrastructure. This pivotal role demands an AI-first marketing mindset, empowering you to harness the latest AI tools to revolutionize research, content creation, marketing automation, and overall campaign performance. You will be a hands-on marketing operator, adept at independently executing initiatives while seamlessly integrating AI to accelerate workflows and enhance operational efficiency.
• • Your primary focus will be on collaborating closely with our talented designers, developers, and marketing stakeholders to foster consistent organic growth, enable scalable content production, and build robust, efficient marketing systems that support our business objectives.
• • A core responsibility will be the strategic development and execution of social media content across key platforms including Instagram, Facebook, LinkedIn, and X (formerly Twitter). This involves creating and publishing daily social media content that resonates with our target audience and aligns with our brand voice.
• • Furthermore, you will be tasked with developing one high-quality content asset per day. This could range from in-depth blog articles and compelling PR content to valuable backlink-building content, all designed to enhance our online presence and authority.
• • You will be instrumental in planning and executing organic growth strategies across all social media channels, aiming to expand our reach and engagement.
• • Close collaboration with our design team will be essential to ensure all visual content is engaging, on-brand, and effectively communicates our message.
• • Continuous monitoring of social media performance, utilizing analytics to identify trends, understand audience behavior, and optimize content for maximum impact and engagement, will be a daily activity.
• • To achieve these goals, you will leverage a suite of AI tools for social media, including ChatGPT for content ideation, caption generation, and content repurposing; Jasper AI and Copy.ai for crafting compelling marketing and social copywriting; Canva for AI-assisted design and visual content creation; and Buffer or Hootsuite for efficient content scheduling, publishing, and engagement monitoring.
• • You will lead our company’s technical SEO and organic search strategy, aiming to significantly improve our visibility in search engine results.
• • This includes conducting thorough on-page SEO audits and implementing technical site optimizations to ensure our website is search-engine friendly and performs optimally.
• • A key aspect of the role will be developing and executing innovative backlink acquisition strategies to build our domain authority and referral traffic.
• • You will manage our keyword strategy, meticulously tracking and analyzing organic search performance to identify opportunities and mitigate risks.
• • Comprehensive competitor research and SEO performance analysis will be conducted regularly to stay ahead of the curve and inform our strategy.
• • Collaboration with developers will be crucial to enhance site structure, improve page speed, and bolster overall SEO health.
• • For SEO tasks, you will utilize industry-leading tools such as Ahrefs for in-depth backlink analysis and keyword research; SEMrush for competitive research and keyword tracking; Surfer SEO for advanced content optimization; Screaming Frog SEO Spider for technical SEO auditing; and Google Search Console for monitoring website search performance.
• • You will oversee website development projects, with a focus on platforms like ASTRO and headless WordPress, ensuring they are optimized for marketing campaigns and content publishing.
• • Coordination with developers will ensure our websites effectively support marketing initiatives and facilitate seamless content updates and performance improvements.
• • A significant part of your role will involve improving and managing quarterly marketing reports and shareholder reports, providing clear insights into marketing performance and ROI.
• • You will provide support for various marketing campaigns, including email marketing, Google Ads, and revenue operations, ensuring cohesive execution.
• • You will act as a central point of coordination across marketing, design, and development teams, ensuring alignment and efficient project delivery.
• • Crucially, you will ensure all marketing initiatives are meticulously tracked, measured, and analyzed to demonstrate their effectiveness and inform future strategies.
• • You will be comfortable working with a range of essential marketing tools and platforms, including HubSpot for CRM and automation, Google Analytics for website traffic analysis, Google Ads for campaign management, Slack for team communication, and Asana for project management.
• • A fundamental aspect of this role is the strategic leverage of AI tools to accelerate content production, deepen research capabilities, enhance marketing analysis, and optimize campaign performance across the board.
• • You will be responsible for integrating AI into our existing marketing workflows to significantly increase speed, efficiency, and output quality.
• • Specific AI applications will include content ideation and drafting, generating insightful research and marketing intelligence, and improving marketing automation and workflow efficiencies.
• • You will be expected to continuously experiment with and evaluate new AI marketing technologies and tools, staying at the forefront of AI-driven marketing innovation.