Senior Marketing Manager, Activation & Retention

BAM Trading Services Inc.

Job Overview

Location

U.S.

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end strategy, execution, and performance of marketing programs designed to convert newly registered users into funded and trading customers on Binance.US, with primary focus on improving registration-to-first-deposit conversion, reducing time-to-first-deposit, and accelerating first trade activity.
• Develop and execute lifecycle marketing campaigns across owned channels including email, push notifications, and in-app messaging to drive customer activation, funding, engagement, and long-term retention.
• Design, launch, and optimize incentive programs such as deposit promotions, referral campaigns, activation offers, and re-engagement initiatives that drive profitable customer growth and measurable ROI.
• Establish and scale a rigorous experimentation program to test messaging, offers, audience segmentation, timing, channel mix, and customer journey variations to improve conversion rates, retention, and business outcomes.
• Analyze customer behavior, funnel performance, cohort trends, and campaign effectiveness to identify growth opportunities and prioritize high-impact initiatives based on data-driven insights.
• Partner with Product, Analytics, Design, Operations, Legal, and Customer Experience teams to identify friction points in onboarding and funding journeys, influence product roadmap prioritization, and improve overall customer conversion.
• Build and implement customer segmentation strategies to enable personalized engagement programs that increase repeat deposits, trading activity, customer retention, and customer lifetime value.
• Develop reporting frameworks and executive-level insights tied to key business metrics including first-time deposits, depositing users, assets on platform, first trades, repeat deposit behavior, retention rates, and customer lifetime value.
• Provide day-to-day leadership, coaching, prioritization, and development support to a Lifecycle Marketing Associate, ensuring high-quality execution of lifecycle campaigns and customer engagement programs.
• Serve as the strategic owner of activation and retention performance, influencing cross-functional initiatives that drive sustainable customer and revenue growth across Binance.US.
• Leverage marketing automation, CRM platforms, and customer engagement tools such as Braze, Iterable, or HubSpot to orchestrate personalized, scalable customer journeys.
• Maintain compliance with U.S. regulatory frameworks while executing growth initiatives in a highly regulated cryptocurrency environment.
• Demonstrate strong ownership, adaptability, and results-driven execution in a fast-paced, high-growth, and evolving digital asset industry.

🎯 Requirements

• 8+ years of experience in lifecycle marketing, retention marketing, CRM marketing, customer engagement, activation marketing, growth strategy, or related disciplines within fintech, cryptocurrency, financial services, gaming, marketplaces, or other high-growth digital businesses.
• Proven experience owning and delivering measurable business impact on customer activation, conversion, retention, engagement, or monetization KPIs.
• Demonstrated success in improving onboarding, funding, purchase, or first-conversion funnels through marketing-led initiatives.
• Strong analytical capabilities with hands-on experience using customer data, funnel analysis, cohort analysis, and performance reporting to inform growth strategies.
• Deep understanding of customer lifecycle management, behavioral marketing, segmentation, personalization, and journey orchestration.
• Experience designing and optimizing promotional, referral, and retention programs with rigorous measurement of incremental performance and ROI.

🏖️ Benefits

• Unlimited PTO for salaried full-time employees.
• 12 weeks fully paid parental bonding leave.
• Mental wellness benefits including free 1:1 virtual visits with a licensed mental wellness professional.
• Comprehensive competitive health benefits.
• Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
• Annual professional development budget and free 1:1 virtual visits with a career coach.
• 401k plan with employer match.

Skills & Technologies

Senior

Remote

Degree Required

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BAM Trading Services Inc.

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About BAM Trading Services Inc.

BAM Trading Services Inc. operates Binance.US, a centralized cryptocurrency exchange serving United States customers. The platform offers spot trading for major digital assets, staking services, and basic portfolio tools. It is operated independently of Binance Holdings Limited and is registered with FinCEN while maintaining Money Transmitter licenses in multiple states.

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