Senior Marketing Manager - Digital and AI Focus

Sevaro

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Sevaro is seeking a dynamic and forward-thinking Senior Marketing Manager to spearhead the development and execution of an innovative, AI-enabled marketing engine designed to fuel scalable growth. This pivotal role is instrumental in transforming Sevaro's approach to marketing, moving beyond traditional methodologies to architect a sophisticated, data-driven growth function. You will be at the forefront of leveraging automation, predictive analytics, and cutting-edge AI tools to accelerate pipeline development and revenue generation, directly contributing to Sevaro's mission of redefining neurology care through technology.
• As the architect of this modern marketing ecosystem, your day-to-day responsibilities will encompass a wide range of strategic and hands-on activities. You will be responsible for designing and implementing robust systems, streamlined workflows, and impactful campaigns that harness the power of AI. This includes building and optimizing the marketing technology stack, with a particular focus on integrating AI tools for enhanced content generation, sophisticated audience segmentation, and highly automated campaign execution. A key aspect of your role will involve designing frameworks that facilitate rapid experimentation, continuous iteration, and data-informed performance optimization, ensuring Sevaro remains agile and competitive.
• You will also play a crucial role in driving growth, pipeline, and revenue impact by collaborating closely with the Business Development and Leadership teams. This involves building and executing comprehensive multi-channel growth campaigns, encompassing inbound, outbound, and account-based marketing strategies. Furthermore, you will implement AI-enhanced lead scoring mechanisms, sophisticated attribution modeling, and funnel optimization techniques to maximize conversion rates and marketing ROI. A deep understanding and analysis of key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and overall funnel conversion rates will be essential for guiding strategic decisions and demonstrating marketing effectiveness.
• Your responsibilities extend to owning Sevaro’s digital presence and performance marketing strategy. This includes overseeing and optimizing Search Engine Optimization (SEO), Search Engine Marketing (SEM), paid media initiatives, and website performance. You will leverage AI tools to refine ad targeting, conduct A/B testing on creative assets, and continuously improve campaign performance across all digital channels. Additionally, you will be tasked with building and scaling automated nurture campaigns and sophisticated lifecycle marketing workflows to engage prospects and customers effectively throughout their journey. A significant focus will be placed on driving high-velocity, AI-assisted content creation across various platforms to maintain a consistent and compelling brand voice.
• A core component of this role involves leading the implementation and integration of AI tools across the entire marketing function, including platforms like ChatGPT and HubSpot AI, to enhance efficiency and effectiveness. You will build automated workflows and playbooks that significantly improve the speed, efficiency, and scalability of marketing operations. Establishing comprehensive dashboards and reporting systems for real-time performance tracking will be critical for monitoring progress and identifying areas for improvement. You will also be expected to continuously research and test emerging AI tools to identify and capitalize on new competitive advantages, ensuring Sevaro stays at the forefront of marketing innovation.
• Beyond the technical and operational aspects, you will refine Sevaro’s brand narrative to resonate within the evolving tech-enabled healthcare landscape. Utilizing data and AI-driven insights will be paramount in informing messaging strategies and segmentation approaches. You will conduct thorough analyses of market trends and competitor activities to proactively identify emerging growth opportunities and potential threats. Furthermore, you will manage external agencies and vendors focused on performance and ROI, ensuring seamless integration of AI tools into their workflows and maintaining alignment across all internal and external stakeholders to achieve shared objectives.
• This role offers a unique opportunity to shape the future of marketing within a mission-driven, high-growth company that is revolutionizing neurology care. You will gain invaluable experience in building and scaling an AI-powered marketing engine from the ground up, working with cutting-edge technologies in a fast-paced environment. The position allows for significant autonomy and the chance to make a tangible impact on the company's success, fostering professional growth and development in the rapidly evolving fields of digital marketing, AI, and healthcare technology.

🎯 Requirements

• 6+ years of experience in B2B or healthcare marketing.
• Proven ability to drive pipeline and revenue growth.
• Strong experience with digital marketing, demand generation, and analytics.
• Experience leveraging AI tools in marketing workflows is preferred.
• Strong systems thinker with the ability to build scalable processes.
• Ability to operate as both a strategic leader and a hands-on executor.

🏖️ Benefits

• Health, vision, dental, and life insurance.
• 401(k) with company match.
• Generous stock option offering.
• Paid Time Off (PTO) and paid holidays.
• Technology stipend and equipment provided.

Skills & Technologies

Senior

Remote

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Sevaro

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About Sevaro

Sevaro is a company focused on providing IT staffing and consulting services. They specialize in connecting businesses with skilled IT professionals for a variety of roles, including software development, cloud computing, cybersecurity, and data analytics. Sevaro aims to streamline the hiring process for companies by offering access to a diverse talent pool and ensuring a good fit between candidates and client needs. Their services are designed to help organizations overcome talent shortages, accelerate project timelines, and achieve their strategic IT objectives. They emphasize building long-term partnerships with both clients and candidates, fostering a reliable and efficient recruitment experience.

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