Senior Marketing Operations Manager

📋 Description

• • As a Senior Marketing Operations Manager at Risepoint Holdings LLC, you will be instrumental in transforming how digital experiences are delivered at scale across our new Digital Experience Platform (DXP). This pivotal role sits at the critical intersection of marketing strategy, technological implementation, and operational efficiency, empowering over 100 university partners with world-class online degree programs.
• • Your primary responsibility will be to design, implement, and optimize the workflows, standards, and processes that govern content creation, page building, quality assurance, and publishing. This ensures that our marketing and content teams can operate with speed and agility without compromising the quality or integrity of our digital assets.
• • You will be the architect of efficiency, creating clear, repeatable, and scalable processes that enable authors and designers to produce high-quality work with maximum efficiency. This involves a deep understanding of the content lifecycle and the ability to translate complex needs into streamlined operational systems.
• • A key aspect of your role will be managing the backlog for essential DXP components, including template updates, enhancements to reusable content blocks, and new marketing feature requests. You will act as the bridge between marketing needs and the Product and Engineering teams, translating user requirements into actionable technical specifications.
• • You will champion adherence to our design system standards, governance rules, and critical accessibility requirements, ensuring that all content published across our partner websites is consistent, compliant, and meets the highest quality benchmarks.
• • This role demands exceptional cross-functional collaboration. You will coordinate closely with Creative, UX, Content, SEO, technology, and Governance teams to ensure seamless project execution, clear communication, and timely delivery of initiatives.
• • You will provide essential tactical support to maintain program momentum, proactively identify and reduce operational friction, and enable the DXP implementation and ongoing management to remain strategically focused. This includes preparing comprehensive program documentation and reporting, facilitating productive cross-team working sessions, meticulously tracking readiness across various migration waves, managing and tracking the DXP project plan, and generating accurate status and leadership reports.
• • A significant part of your contribution will involve partnering with the Migration Lead to ensure that all systems are correctly configured and fully prepared for each partner's launch, guaranteeing a smooth transition and successful deployment.
• • You will take the lead in onboarding and training both internal content authors and our university partner marketing teams on the DXP platform and associated workflows, empowering them to utilize the system effectively.
• • Furthermore, you will establish and rigorously enforce publishing standards and quality control measures to maintain a high level of output and consistency across all digital properties.
• • Success in this role will be measured by tangible improvements: teams producing content at a faster pace with fewer revision cycles, partner site launches being meticulously prepared with all necessary templates, training, and documentation delivered on schedule, and seamless collaboration among cross-functional teams with clear handoffs and minimal confusion.
• • Your impact will also be evident in the DXP program remaining on schedule, with all contributing teams consistently providing their inputs punctually. Over the first year, we will track reductions in content production cycle times, improvements in content quality scores, enhanced accessibility compliance, and better SEO performance, alongside positive feedback from internal teams and partners regarding workflow clarity and the support provided.
• • This is an opportunity to make a significant impact on Risepoint's digital transformation, directly influencing the efficiency and effectiveness of our marketing operations and the success of our university partners.