Senior Marketing Operations Manager (Hybrid)

Homebase Labs Inc.

Job Overview

Location

Toronto

Job Type

Full-time

Full Job Description

📋 Description

• At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive.
• We build with empathy, act with urgency, and take big swings that drive real-world impact.
• As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine.
• You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free.
• This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel.
• Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined.
• In this role, you'll gain ownership of a mission-critical stack that connects Marketing to RevOps and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or MarOps leadership roles as we scale.
• If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine.
• Let’s talk.
• Stack Ownership & Reliability
• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Implement marketing tags for new channels and partners to support cross-functional needs
• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Data Quality & Governance
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Systems & Integration Enablement
• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
• Project Delivery & Cross-Functional Partnership
• Serve as the primary project owner of marketing operations projects, driving cross-functional results.
• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.
• The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus.
• Ability to map end-to-end marketing data flows and understand integration dependencies.
• Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models).
• Proven track record of leading marketing ops projects and driving cross-functional alignment.
• Skilled at translating technical concepts for non-technical stakeholders and building trust across teams.
• A curiosity for how systems connect and a drive to continuously improve them.
• Leverages AI tools for documentation, workflow QA, and data consistency checks.
• The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.
• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

🎯 Requirements

• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Ability to map end-to-end marketing data flows and understand integration dependencies.
• Proven track record of leading marketing ops projects and driving cross-functional alignment.

🏖️ Benefits

• Ownership & Financial Security: Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Paid Time Off: Flexible PTO + company holidays + designated focus periods
• AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans: Life insurance + short/long-term disability coverage
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

Skills & Technologies

Senior

Hybrid

Degree Required

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Homebase Labs Inc.

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About Homebase Labs Inc.

Homebase Labs Inc. provides cloud-based workforce management software for small and medium-sized businesses. The platform combines employee scheduling, time tracking, team messaging, and HR tools into one integrated solution. It enables managers to create and publish schedules, track labor costs, automate payroll exports, and ensure compliance with labor regulations. Employees use the mobile app to clock in, swap shifts, request time off, and communicate with coworkers. Founded in 2014, the company serves restaurants, retail shops, salons, and other service businesses across the United States to streamline operations and reduce administrative workload.

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