Senior Media Planner, Strategic Planning

📋 Description

• • As a Senior Media Planner within the Strategic Planning team at Tinuiti, you will be instrumental in shaping the future of our clients' marketing endeavors. Your primary focus will be to leverage a deep understanding of audience behavior, competitive landscapes, channel dynamics, and media planning tools to provide strategic recommendations that drive profitable growth and market share.
• • You will be responsible for answering critical questions regarding the optimal timing, budget allocation, duration, flighting, and media mix for both new and ongoing campaigns. These recommendations must be meticulously aligned with each client’s overarching business strategy, ensuring that every media investment contributes directly to advancing their market position and achieving sustainable, profitable growth.
• • A key aspect of your role will involve identifying and evaluating media partners, platforms, and programming opportunities. You will pinpoint the most suitable channels for our clients, considering their unique needs and objectives, with the ultimate goal of maximizing campaign impact across a diverse range of media platforms. This includes a strong emphasis on emerging and established channels such as OTT, Linear TV, Terrestrial Radio, Online Video, Social Media, Search, and Digital Audio.
• • You will meticulously analyze demographic data and consumption trends, ensuring these insights are integrated into your media recommendations. By interpreting data from our comprehensive tool suite, you will drive actionable, full-funnel media strategies that address brand awareness, consideration, and performance objectives.
• • Drawing upon your extensive offline media planning experience and the wealth of knowledge from agency case studies, you will define and apply core planning metrics and benchmarks. This includes establishing optimal reach, frequency, TRP/GRP, and impression levels necessary to meet specific client objectives and KPIs.
• • You will take ownership of the conception and delivery of innovative, well-targeted marketing solutions that are designed to build business for our clients. In this capacity, you will serve as a crucial point of contact for clients, guiding them through the development and approval process of these strategic media plans.
• • Collaboration is central to this role. You will operate cross-functionally with our investment and client strategy teams to ensure seamless integration between your planning outputs, our measurement capabilities, and our buying execution. This synergy is vital for delivering cohesive and effective campaigns.
• • You will work in close partnership with your Client Strategy & Analytics counterparts to gain a thorough understanding of performance-based attribution models and optimization strategies. This collaborative approach will enable you to synthesize these insights with future planning inputs, creating a blended campaign strategy that effectively hits all client KPIs.
• • In addition to client-facing responsibilities, you will partner with the Strategic Planning lead to act as the agency's liaison with external planning tool partners. This involves actively evaluating and contributing to the roadmap for the further development of Tinuiti’s proprietary suite of planning tools, providing recommendations and rationale for changes or enhancements.
• • This role offers the unique opportunity to influence the strategic direction of major brands, working within a dynamic and forward-thinking agency environment. You will be at the forefront of media innovation, helping clients navigate the complexities of the modern media landscape to achieve measurable success.