Senior Paid Ads Strategist

📋 Description

• • As a Senior Paid Ads Strategist at Scale Army, you will be instrumental in driving measurable ROI for a leading dental marketing agency with over 150 active clients. This is a critical role focused on elevating the performance of Google Ads accounts at scale, bringing structure and clarity to paid advertising operations, and supporting the existing Paid Ads Team Lead.
• • Your primary responsibility will be the meticulous oversight and optimization of Google Ads accounts, with a strong emphasis on performance, account structure, and maximizing return on investment (ROI). This includes managing and enhancing Search campaigns, Performance Max (PMax) campaigns, and local lead generation initiatives.
• • You will be tasked with developing and implementing strategies for effective budget scaling, ensuring accurate conversion tracking, and optimizing call tracking mechanisms to provide comprehensive performance insights.
• • A key aspect of this role involves identifying underperforming client accounts, conducting thorough root cause analyses of performance issues, and implementing robust corrective actions to bring them back to optimal levels.
• • You will play a vital role in developing and refining Standard Operating Procedures (SOPs) and optimization frameworks. This is crucial for standardizing processes across a large volume of accounts, thereby improving overall team efficiency and consistency.
• • Collaboration is central to this position. You will work closely with the Paid Ads Team Lead, a GoHighLevel (GHL)/CRM expert, and a project manager to ensure seamless execution of paid advertising strategies and campaigns.
• • You will be expected to provide leadership with data-driven insights, clear and concise reporting, and actionable recommendations that guide strategic decisions.
• • A significant part of your contribution will involve collaborating on automation and tracking initiatives. The goal is to streamline workflows, reduce manual effort, and ultimately enhance campaign results and client satisfaction.
• • This role also offers a mentorship component. You will be expected to mentor junior team members, fostering their development and ensuring high performance and accountability within the team.
• • You will be responsible for improving quality control processes across the agency's extensive portfolio of over 150 client accounts, ensuring a consistently high standard of service and results.
• • Furthermore, you will contribute to the strategic evolution of the team's structure and operational processes, helping to shape the future of the paid ads department.
• • There is a potential for growth into a broader leadership role, contingent upon your performance and the evolving needs of the organization.
• • This is not an entry-level media buying position. It requires a senior-level operator who possesses a deep understanding of ROI, can manage a high volume of accounts through effective systems and structure, and can collaborate effectively with technical experts for tracking and automation.
• • You will be expected to immediately identify structural issues within Google Ads accounts, implement performance improvements, and bring a sense of maturity and stability to the paid ads department.
• • The ideal candidate will leverage AI tools to enhance optimization efforts and reporting capabilities, staying at the forefront of industry advancements.
• • Strong communication skills are essential, enabling you to present clear, confident, and data-backed recommendations to leadership.
• • You will be a confident senior strategist capable of identifying complex structural issues and proposing clear, actionable solutions. This includes restructuring campaigns to significantly improve Cost Per Lead (CPL) and ROI, and scaling campaigns efficiently without compromising performance.
• • You will also be responsible for recommending automation opportunities that save time and enhance overall campaign results.
• • Ultimately, you will bring stability, clarity, and performance discipline to the paid ads department, ensuring every client account is meticulously optimized for measurable success and sustained growth.
• • This is a high-impact opportunity within a fast-paced, data-driven agency environment, offering direct collaboration with leadership and the potential to significantly shape operational systems and team structure.