Senior Paid Media Expert

📋 Description

• • SEON Technologies Ltd. is seeking a highly motivated and results-oriented Senior Paid Media Expert to spearhead and expand our paid search and social media advertising initiatives across key platforms like Google and LinkedIn.
• • This pivotal role offers a unique opportunity to take direct ownership of driving qualified sales pipeline and significant revenue growth through strategic performance marketing efforts.
• • You will be empowered with the autonomy to conceptualize, implement, and rigorously test new strategies, optimize existing campaigns, and innovate continuously, working in close collaboration with our external agency partners.
• • The core objective is to ensure our paid media investments are meticulously aligned with SEON's overarching business goals and revenue targets, maximizing impact and return on investment.
• • This position is perfectly suited for a seasoned revenue marketer who possesses a deeply analytical mindset, thrives in an environment where accountability is paramount, relishes the challenge of hypothesis-driven experimentation, and is eager to contribute to the rapid scaling of SEON's performance marketing capabilities.
• • You will be responsible for the comprehensive, end-to-end management and execution of the paid media strategy, ensuring seamless integration with SEON's Go-To-Market (GTM) plans and marketing initiatives.
• • A proactive and inquisitive approach is essential, demonstrating a strong bias for action in identifying and capitalizing on opportunities.
• • Direct accountability for achieving ambitious performance targets, including critical metrics such as pipeline contribution and overall revenue generation, will be a key aspect of this role.
• • A relentless focus on enhancing campaign efficiency, achieving scalable growth, and proactively identifying new avenues for expansion will be expected.
• • You will meticulously manage and refine the account structure, including in-depth keyword strategy, optimal account architecture, sophisticated bidding frameworks, and precise budget allocation across all paid channels.
• • Continuous, data-informed optimization efforts will be crucial to maximize performance and ensure the highest possible ROI from all paid media activities.
• • A significant component of the role involves designing, implementing, and rigorously analyzing experiments across various elements, including landing pages, audience segmentation, and ad creative messaging.
• • Leveraging data-driven insights to inform strategic decisions, identify emerging trends, and effectively scale successful tactics will be a core responsibility.
• • In partnership with the Product Marketing Manager (PMM) team, you will contribute to the development of compelling assets specifically designed to support competitor displacement campaigns.
• • This includes conducting thorough keyword research, crafting high-converting landing pages, and developing hyper-relevant ad copy that resonates with target audiences.
• • You will be tasked with analyzing performance across the entire marketing funnel, from initial awareness to final conversion, with a clear objective of optimizing towards qualified leads (SQLs), sales opportunities, and ultimately, revenue outcomes.
• • Fostering strong, collaborative relationships with agile marketing teams and other revenue-generating functions within the organization will be essential to ensure comprehensive support and alignment of PPC and paid social efforts.
• • Maintaining impeccable standards for tracking, attribution modeling, and reporting is critical.
• • You will be responsible for delivering clear, concise, and actionable insights and strategic recommendations to leadership and agency partners on a regular cadence, ensuring transparency and informed decision-making.
• • This role demands a deep understanding of how paid search and paid social channels integrate within the broader customer journey and contribute to the overall revenue model of a B2B SaaS company.
• • The ideal candidate will possess a self-starter mentality, demonstrating the ability to work autonomously, effectively prioritize tasks, and proactively drive initiatives forward within a dynamic and fast-paced operational environment.
• • You will be instrumental in shaping SEON's paid media presence, directly impacting its growth trajectory and market position.