Senior Paid Social Specialist

Zillow Group, Inc.

Job Overview

Location

Remote-USA

Job Type

Full-time

Full Job Description

📋 Description

• The Senior Paid Social Specialist at Zillow Group will own and evolve the paid social ecosystem across Brand, Buyer, Renter, and Agent lines of business, driving innovation and measurable outcomes through data-driven, full-funnel social strategies.
• This role owns a multi-million dollar annual paid social budget, develops cross-channel media plans, leads experimentation roadmaps, and serves as a thought leader on paid social best practices, trends, and platform evolution.
• The specialist will synthesize performance data into actionable insights, partner cross-functionally with brand and marketing teams, and influence cross-organizational standards for social measurement and execution.
• Zillow’s Social Marketing team sits at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance, partnering across functions to build social programs that elevate leadership in the category.

🎯 Requirements

• 5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.
• Demonstrated experience managing multi-million dollar budgets across multiple business objectives.
• Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.
• Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.
• Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.

🏖️ Benefits

• Opportunity to work at a FORTUNE 100 Best Company to Work For in 2025.
• Part of a PEOPLE Companies That Care® list, reflecting commitment to an innovative, inclusive, and engaging culture.
• Equal opportunity employer committed to fostering an inclusive, innovative environment with flexible remote work arrangements.

Skills & Technologies

Senior

Remote

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Zillow Group, Inc.

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About Zillow Group, Inc.

Zillow Group operates the largest digital real-estate marketplace in the United States, connecting buyers, sellers, renters, landlords and agents through websites and mobile apps. Founded in 2006 and headquartered in Seattle, the company provides property listings, valuation estimates via its Zestimate algorithm, comparative market analytics, mortgage origination and title services, and iBuying through its Zillow Instant Offers program. Revenue is generated primarily from Premier Agent advertising, lead generation, and real-estate services. The platform covers more than 110 million U.S. homes and is publicly traded on NASDAQ under the ticker ZG.

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