Senior Paid Social Strategist (Remote Canada)

📋 Description

• • As a Senior Paid Social Strategist at Directive Consulting LLC, you will lead social media advertising efforts for mid-market and enterprise B2B clients, driving measurable results through strategic campaign planning and execution on platforms like LinkedIn and Meta.
• • Day to day, you will oversee social media accounts, build quarterly strategies, manage paid media budgets, optimize LinkedIn ad campaigns (including ad copywriting and targeting), analyze performance data using tools like Google Analytics and GA4, communicate results to clients, and collaborate with vendors and internal teams to ensure alignment and continuous improvement.
• • Directive Consulting LLC is a fast-growing specialty agency with a division called Abe focused exclusively on social media advertising. The company emphasizes a 'best idea wins' culture, uses a proprietary Customer Generation methodology focused on SQLs and customers, and values innovation, growth mindset, and client success.
• • In this role, you will develop deep expertise in B2B paid social strategy, gain experience managing enterprise-level accounts, refine your ability to translate data into compelling narratives, and contribute to cross-sells and client retention while working remotely from Canada with opportunities for professional growth in a high-performing team.