Senior Paid Social Strategist (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Paid Social Strategist, you will be responsible for overseeing and leading a collection of Social Media accounts, serving as direct support to client contacts, and communicating with vendors or operational partners to ensure alignment on tasks and work quality.
• You will build strategies for clients each quarter, create and maintain budgets for paid media campaigns, and deeply understand client positioning and unique value propositions.
• You will also confirm lead routing is accurate within a CRM, work directly with the Associate Director to ensure internal and client goals are being achieved, and drive cross-sells, upsells, and referrals via client relationships and professional network.
• You will execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
• You will have the ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• You will also have experience with audience segmentation by tier, job title, etc., and proven and measurable success with mid-market or enterprise accounts.
• You will be able to translate and articulate strategy and tell stories with data, and you will be equal parts competitive and curious, a true problem solver.
• You will live on the cutting edge of the industry, always looking for opportunities to grow and share, and you will be able to organize, prioritize, and manage multiple projects simultaneously.
• You will be quality-obsessed and have not lost your soul for advertising, and you will travel to visit clients approximately once per year, per client or as needed.

🎯 Requirements

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Mental health support through certified therapists and membership to Headspace
• Physical health support through physical therapy and fertility support
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Skills & Technologies

Spring

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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