Senior Paid Social Strategist (Remote Canada) - Future Opening

📋 Description

• • Are you a deeply analytical and creatively driven marketing professional with an insatiable appetite for the nuances of social media advertising? Do you thrive in environments where innovative strategies are not just encouraged but are the bedrock of success, and where a motivated team is laser-focused on achieving client wins? If so, you might just be the Senior Paid Social Strategist we've been searching for to join our dynamic and rapidly expanding team at ABE Global Inc.
• • ABE Global Inc. is not just another agency; we are a specialized consultancy dedicated exclusively to the art and science of social media advertising. We pride ourselves on being a nexus for cutting-edge strategies, empowering our clients to harness the full, transformative power of platforms like LinkedIn and Meta to effectively reach, deeply engage, and ultimately convert their most valuable target audiences. If you are eager to be an integral part of a bold, forward-thinking organization poised for significant impact, this is the career opportunity you've been waiting for.
• • Our journey over the past few years has been marked by substantial growth, yet we have remained steadfast in preserving our unique culture where the best idea consistently prevails. We are relentlessly future-focused, and we are actively seeking a Senior Paid Social Strategist who embodies a growth mindset to contribute to our evolving team. This role is a pivotal position within our social media department, reporting directly to the Associate Director. It offers a unique and exciting chance to be on the ground floor of a specialty agency experiencing exponential growth, shaping its future trajectory.
• • This position is internally designated as Senior Account Strategist, with a specific emphasis on LinkedIn Advertising. The Senior LinkedIn Strategist will engage directly with our mid-market and enterprise-level clients, taking the lead in communicating performance results, architecting bespoke, high-impact strategies, and meticulously executing all Paid Media deliverables. In this capacity, you will gain invaluable, hands-on experience in developing and deploying top-tier LinkedIn strategies tailored specifically for B2B businesses, driving tangible business outcomes.
• • Key Responsibilities and Accountabilities:
• • Spearhead the oversight and strategic direction for a dedicated portfolio of client social media accounts, ensuring alignment with overarching client objectives.
• • Serve as the primary point of contact and direct support for key client stakeholders, fostering strong, collaborative relationships.
• • Conduct regular, weekly communication with any external vendors or operational partners to ensure seamless alignment on assigned tasks, uphold exceptional work quality, and proactively identify opportunities for process improvements.
• • Develop comprehensive, data-informed social media strategies for clients on a quarterly basis, outlining clear objectives, target audiences, and tactical execution plans.
• • Demonstrate a robust capability to create, meticulously maintain, and dynamically optimize budgets for paid media campaigns across various platforms.
• • Provide essential fractional support for internal marketing initiatives, contributing to the growth and success of our boutique agency within the broader Directive framework.
• • Cultivate a profound understanding of each client's unique market positioning, competitive landscape, and distinct value propositions to inform strategic development.
• • Ensure the accuracy and integrity of lead routing processes within client CRM systems, facilitating efficient follow-up and conversion.
• • Maintain a high level of personal productivity and utilization, consistently meeting or exceeding performance benchmarks.
• • Collaborate closely with the Associate Director to guarantee the achievement of both internal agency goals and critical client objectives.
• • Develop a nuanced understanding of the strategic value and application of Programmatic advertising campaigns within the broader media mix.
• • Proactively identify and drive opportunities for cross-selling, upselling, and client referrals by nurturing strong client relationships and leveraging your professional network.
• • Execute and meticulously optimize advertising campaigns within the LinkedIn platform, including crafting compelling ad copywriting, developing sophisticated targeting strategies, and managing audience segmentation to maximize return on investment (ROI).
• • Analyze campaign performance data using advanced analytics tools to derive actionable insights and inform continuous optimization efforts, focusing on Customer Generation metrics.
• • Translate complex strategic concepts and performance data into clear, compelling narratives that resonate with clients and stakeholders.
• • Stay abreast of industry trends and platform updates, continuously seeking innovative approaches to enhance campaign effectiveness and client outcomes.
• • Manage client expectations and communication with a high degree of professionalism and transparency, ensuring client satisfaction and retention.
• • Contribute to the development and refinement of internal best practices and methodologies for paid social advertising.
• • Embrace a proactive approach to problem-solving, identifying potential challenges and developing effective solutions before they impact campaign performance or client relationships.