Senior Partner Marketing Manager (B2B)

📋 Description

• • Carwow is on a mission to become the premier destination for car-changing needs, revolutionizing how people buy, sell, advertise, and lease vehicles through a powerful blend of technology, media, and deep automotive expertise. Having experienced significant growth, including strategic acquisitions like Carwow Leasey and Autovia (creators of AutoExpress and Evo magazines), Carwow has dramatically expanded its audience and market presence. The company boasts one of the world's largest YouTube channels with nearly 10 million subscribers, sells over 1.2 million print copies of its magazines annually, and achieves an annual web content reach exceeding 350 million. The successful launch of its 'Sell My Car' business in Germany further underscores Carwow's ambitious expansion. This role is pivotal in driving this continued growth by leading the development and execution of Carwow's B2B marketing strategy, creating compelling narratives that resonate with partners and directly contribute to commercial expansion.
• • As the Senior Partner Marketing Manager (B2B), you will be instrumental in shaping and executing Carwow's B2B marketing strategy, focusing on creating clear, compelling narratives that effectively engage partners and directly support the company's commercial growth objectives. Your day-to-day responsibilities will encompass defining and leading the overall partner marketing strategy, ensuring it is tightly aligned with business unit priorities and ambitious growth targets. You will be responsible for building and executing a comprehensive B2B marketing plan that spans multiple markets, requiring close collaboration with product, marketing, and commercial teams to ensure cohesive and impactful campaigns. A key aspect of your role will involve owning the multi-channel, full-funnel campaign planning and execution, leveraging platforms such as LinkedIn, email marketing, public relations, webinars, in-product messaging, and co-marketing initiatives with partners.
• • You will also take the lead on go-to-market strategies for new products, features, and commercial initiatives, ensuring seamless alignment and clear communication across all relevant teams. Developing audience-first campaigns will be a critical function, informed by thorough market insights, performance data analysis, and a keen understanding of strategic growth opportunities. Furthermore, you will own and deliver industry-facing brand events designed to elevate Carwow's reputation and establish its thought leadership within the automotive sector. Your role will involve close partnership with commercial operations and CRM teams to drive upsell, cross-sell, nurture customer journeys, and accelerate pipeline development. Working collaboratively with analytics and commercial teams, you will be responsible for measuring and optimizing the performance of all marketing campaigns, ensuring a data-driven approach to continuous improvement. Finally, you will have the opportunity to mentor and develop a Senior B2B Marketing Executive, fostering their growth and contributing to the team's overall success.
• • This role is situated within a dynamic and growing team at Carwow, a company that is actively reshaping a traditionally fragmented industry. You will have the unique opportunity to build something truly meaningful, with the autonomy to define your own strategic path and innovate beyond conventional automotive marketing approaches. Your work will directly influence how thousands of dealers experience and engage with the Carwow brand, making a tangible impact on their businesses. This position offers a rare chance to bridge high-level strategy with hands-on execution, allowing you to make an immediate commercial impact while simultaneously contributing to the development and growth of Carwow's future initiatives. You will be at the forefront of driving B2B engagement and partnership success for a leading automotive tech company.
• • The ideal candidate will possess a strategic mindset, with a proven ability to segment audiences effectively, craft compelling messaging, and establish strong positioning for B2B offerings. Experience in end-to-end campaign management, from initial planning and creative briefing through to performance optimization, is essential. The ability to skillfully balance brand building initiatives with direct growth and pipeline generation is crucial for success in this role. You should be a confident communicator, adept at working cross-functionally with product and commercial teams, and comfortable navigating complex stakeholder relationships. A data-literate approach, with a strong understanding of performance metrics and a motivation driven by tangible impact, is highly valued. The role requires a pragmatic, collaborative individual who can operate with agility and pace within a scale-up environment. An entrepreneurial mindset is highly desirable, encouraging innovative thinking that extends beyond standard B2B playbooks to effectively reach and influence the dealer base. Finally, prior people management experience is a requirement, as you will be directly managing one Senior B2B Marketing Executive, guiding their development and contribution to the team's objectives.