
Job Overview
Location
London
Job Type
Full-time
Category
Marketing
Date Posted
July 21, 2026
Full Job Description
đź“‹ Description
- • As Senior Performance Marketing Manager, you will own the strategy and hands-on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments.
- • This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns.
- • You will work with cross-functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes.
- • You will own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.
- • You will own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.
- • You will define and manage channel-level budget allocation, shifting spend in response to real-time performance signals to hit CAC, pipeline and ARR targets.
- • You will champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.
- • You will stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition.
- • You will develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.
- • You will plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
- • You will manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.
- • You will monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
- • You will work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.
- • You will drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI-driven marketing automation.
🎯 Requirements
- • 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS.
- • Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements.
- • Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing.
- • Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself.
- • Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle.
- • Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy.
- • Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation.
- • Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail.
- • A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.
🏖️ Benefits
- • You are welcome at DeepL for who you are - we appreciate authenticity here.
- • Our product is for everyone, and so is our workplace.
- • The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward!
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About DeepL SE
DeepL SE develops and operates neural machine translation technology. Founded in 2017 as Linguee GmbH, the Cologne-based company rebranded in 2019 after creating DeepL Translator, a service noted for outperforming Google Translate in blind tests. The platform supports 33 languages and offers browser, desktop, mobile and API access, serving individuals, businesses, and developers worldwide. Revenue comes from tiered subscription plans for pro features and volume-based API usage. DeepL continues to invest in AI research to maintain translation quality and expand language coverage.
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