Senior Performance Marketing Manager

Tapcheck Inc.

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Own paid search as the primary pipeline engine, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline
• Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume
• Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality
• Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel
• Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web
• Ensure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot)
• Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations
• Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows

🎯 Requirements

• Spent 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
• Built a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume
• Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
• Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms
• Built working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail
• Worked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
• Built Salesforce reports and dashboards
• Applied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes
• Set strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight
• Stayed highly organized, detail-oriented, and disciplined in execution and reporting
• Communicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps

🏖️ Benefits

• Flexible PTO
• 10 paid holidays
• Comprehensive health coverage
• FSA, Basic Life/AD&D, and an Employee Assistance Program (EAP)
• 401(k) with a 100% match up to 3% of your salary
• A team that lives its values
• Compensation at Tapcheck is competitive and benchmarked to your role and the market

Skills & Technologies

Senior

Remote

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Tapcheck Inc.

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About Tapcheck Inc.

Tapcheck offers an earned wage access platform that lets employees withdraw a portion of accrued wages before payday via a mobile app and prepaid card. Employers integrate the service with payroll systems to reduce turnover and improve financial wellness without changing pay cycles. The company earns revenue through employer fees and optional employee tips or card interchange, serving small businesses, franchises, and larger enterprises across the United States.

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