Senior Performance Marketing Manager (Remote)

📋 Description

• • Lavendo Inc. is at the forefront of revolutionizing the moving and self-storage industry in London, leveraging a cutting-edge, tech-first approach to digitize a traditionally fragmented and offline market. As a rapidly scaling startup, we are transforming the customer experience, making it seamless and transparent to book moving services, self-storage solutions, packing assistance, and end-of-tenancy cleaning. Our innovative platform offers unparalleled flexibility and ease of use, addressing the needs of urban professionals and businesses seeking modern, digital-first solutions.
• • Having recently secured Series A funding, we have established a strong market presence across the UK and are now poised for international expansion into Dubai and the United States. Our mission is to convert the often stressful and cumbersome process of moving and storage into a remarkably straightforward and accessible experience. We achieve this by integrating advanced technology with an unwavering commitment to customer satisfaction, building a service that truly works for our users.
• • This is a unique and exciting opportunity for a Senior Performance Marketing Manager to take complete ownership of our digital acquisition strategy. You will manage a substantial monthly advertising budget, working directly with the Founder/CEO to develop and scale acquisition initiatives from the ground up. This role offers the rare chance to make a significant, demonstrable impact on a startup's growth trajectory, with clear pathways for career advancement as we expand globally.
• • As the Senior Performance Marketing Manager, you will be entrusted with the full spectrum of performance marketing responsibilities. This includes developing and executing comprehensive strategies across all relevant digital channels, with a primary focus on driving customer acquisition and optimizing key performance indicators. You will be responsible for managing and meticulously optimizing a monthly ad budget exceeding £200,000, ensuring maximum return on investment and efficient spend.
• • A core aspect of this role involves the relentless optimization of customer acquisition costs (CAC) and lead quality metrics for both our moving and storage service verticals. You will be instrumental in driving measurable business growth by consistently meeting and exceeding ambitious acquisition targets. This requires a deep dive into the entire customer acquisition funnel, from initial awareness and engagement through to final conversion, applying sophisticated analytical techniques to identify bottlenecks and opportunities.
• • You will be empowered to identify, test, and scale new acquisition channels and opportunities through rigorous, data-driven experimentation. This includes exploring emerging platforms, innovative ad formats, and novel targeting strategies. The role demands end-to-end campaign execution, encompassing strategy formulation, campaign setup, implementation, ongoing optimization, and performance analysis.
• • Delivering meaningful performance insights to leadership is crucial. You will translate complex data into actionable recommendations that inform strategic business decisions and shape the future direction of our marketing efforts. This involves creating clear, concise reports and presentations that highlight key trends, successes, and areas for improvement.
• • Success in this role hinges on a data-driven decision-making process, where metrics guide strategy while creative thinking remains paramount. A growth mindset is essential, fostering a culture of continuous experimentation, learning, and refinement of approaches. You will collaborate effectively with founders and cross-functional stakeholders, contributing to a cohesive and unified company vision.
• • We are seeking an individual who is results-obsessed, motivated by measurable impact and growth, and comfortable navigating ambiguity with confidence and adaptability. An ownership mentality is key; you will take full responsibility for outcomes and proactively drive initiatives forward. This is more than just a job; it's a chance to build something significant and shape the future of a disruptive company in the logistics and home services sector.
• • The ideal candidate will possess a strong understanding of the nuances of B2C marketing within the home services or marketplace industries, bringing a wealth of experience in scaling digital acquisition efforts. You will be adept at managing budgets, analyzing performance, and identifying strategic opportunities to drive exponential growth. Your ability to work independently, build systems from scratch, and thrive in a fast-paced startup environment will be critical to your success.
• • This role offers a unique opportunity to build and lead a marketing function from the ground up, directly influencing the company's growth trajectory and market penetration. You will work closely with senior leadership, gaining invaluable exposure to strategic decision-making and the operational dynamics of a rapidly scaling international business. Your contributions will be immediately visible and highly valued, making this an exceptional career move for an ambitious performance marketing professional.