Senior Performance Media Manager

📋 Description

• • Lead the strategic development and execution of omni-channel media campaigns, encompassing paid social, programmatic display, video, CTV, and audio channels, to drive customer acquisition and revenue growth for Bluehost.com.
• • Own the end-to-end media planning process, from initial strategy formulation and creative brief development to campaign execution, rigorous performance analysis, and comprehensive budget planning.
• • Develop and manage detailed media plans, ensuring alignment with overarching brand and performance marketing objectives, and oversee the RFP process for media partners and agencies.
• • Collaborate closely with internal creative teams and external agency partners to define and refine creative strategies, ensuring campaigns are consistently refreshed and optimized based on performance data and emerging trends.
• • Proactively identify, test, and scale innovative creative formats and emerging platforms (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to enhance brand awareness and accelerate customer acquisition.
• • Cultivate and manage strong relationships with key media partners, including programmatic DSPs, major social media platforms, and external media buying agencies, fostering collaborative and performance-driven partnerships.
• • Oversee the meticulous management of campaign trafficking, precise audience targeting, dynamic creative rotations, and pacing across all digital media channels to ensure optimal campaign delivery and efficiency.
• • Conduct in-depth analysis of campaign performance data, identifying key drivers of success and areas for improvement, and implement data-driven optimizations to enhance Customer Acquisition Cost (CAC) efficiency, Click-Through Rates (CTR), Monthly Recurring Revenue (MRR), and Lifetime Value (LTV) metrics.
• • Strategize and optimize audience segmentation across prospecting, retargeting, and specialized B2B targeting (including LinkedIn and specific web developer/IT decision-maker audiences), leveraging both third-party data and proprietary first-party audience insights.
• • Manage and grow creator and influencer partnerships within the paid media framework, focusing on driving authentic engagement and measurable acquisition outcomes.
• • Define and implement robust measurement strategies, including the setup of floodlight/conversion tracking, the execution of incrementality testing, and the deployment of brand lift studies to accurately assess campaign impact.
• • Partner with the analytics and BI teams to develop and maintain sophisticated dashboards (e.g., Tableau, Salesforce) for real-time tracking of revenue and new customer attribution, lead generation lifecycle, and critical campaign Key Performance Indicators (KPIs).
• • Liaise with BI, analytics, and finance departments to ensure accurate and timely reflection of media performance within financial reporting and forecasting models.
• • Lead the comprehensive budget planning, forecasting, and financial reconciliation processes across all paid media channels, ensuring fiscal responsibility and strategic allocation of resources.
• • Prepare and deliver compelling performance insights, strategic recommendations, and actionable insights to senior leadership and cross-functional stakeholders, influencing future marketing strategies.
• • Contribute to the overall growth marketing strategy by identifying new opportunities for customer acquisition and revenue expansion through innovative paid media approaches.
• • Stay abreast of the latest trends, technologies, and best practices in digital media, performance marketing, and the broader marketing technology landscape.
• • Foster a collaborative and results-oriented environment, working effectively with internal teams (marketing, creative, analytics, sales) and external partners to achieve shared objectives.
• • Ensure all media activities are compliant with industry regulations and platform policies, maintaining a high standard of ethical marketing practices.
• • Drive continuous improvement in campaign performance through rigorous A/B testing of creatives, audiences, landing pages, and bidding strategies.
• • Develop a deep understanding of the Bluehost customer journey and leverage this knowledge to inform media targeting and messaging strategies.
• • Contribute to the development of a strong brand presence online through strategic paid media investments and creative execution.
• • Manage and optimize paid search campaigns in conjunction with other performance channels to create a cohesive and effective customer acquisition funnel.
• • Evaluate and recommend new media platforms or technologies that can enhance campaign performance and reach.
• • Ensure seamless integration of paid media efforts with organic marketing initiatives and overall business objectives.
• • Provide mentorship and guidance to junior team members or agency partners involved in campaign execution and analysis.
• • Champion data-driven decision-making throughout the media planning and buying process.
• • Analyze competitive landscape and identify opportunities for differentiation and market share growth through paid media.
• • Develop and maintain a strong understanding of the competitive landscape within the web hosting and small business SaaS market.
• • Contribute to the development of a robust attribution model that accurately reflects the impact of various marketing touchpoints on customer acquisition and revenue.
• • Ensure efficient budget allocation across different channels and campaigns to maximize Return on Ad Spend (ROAS).