Job Overview
Location
Ontario, Canada - Remote
Job Type
Full-time
Category
Data Science
Date Posted
June 23, 2026
Full Job Description
đź“‹ Description
- • Lead omni-channel media strategy and buying across paid social (Meta, LinkedIn), programmatic display, video, CTV, and audio channels to drive customer acquisition and revenue growth for Bluehost.com.
- • Develop and manage campaign briefs, media plans, and RFP processes for both brand and performance marketing initiatives.
- • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed and optimized based on performance learnings.
- • Test and scale new creative formats including LinkedIn CTV, Reddit Megathreads, Quora promoted answers, and influencer integrations to support brand awareness and acquisition goals.
- • Manage relationships with media partners including programmatic DSPs, social platforms, and external agency partners.
- • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels to ensure optimal delivery and performance.
- • Analyze campaign performance to improve CAC efficiency, CTR, MRR, and LTV metrics through data-driven optimizations.
- • Optimize audience strategy across prospecting, retargeting, and B2B targeting (e.g., LinkedIn, web developer/IT decision-maker audiences) using both 3rd-party and 1st-party audience insights.
- • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition.
- • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies.
- • Partner with analytics teams to maintain and evolve Tableau and Salesforce dashboards tracking revenue, new customer attribution, lead gen lifecycle, and campaign KPIs.
- • Collaborate with BI, analytics, and finance teams to ensure accurate reflection of media performance in financial reporting.
- • Lead budget planning, forecasting, and financial reconciliation across all paid media channels.
- • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders.
- • Maintain expertise in emerging paid media platforms and formats to stay ahead of industry trends and maximize ROI.
- • Ensure alignment between media campaigns and broader business objectives, particularly within the web hosting, SaaS, and eCommerce sectors.
🎯 Requirements
- • 5+ years of experience in paid media with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying
- • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
- • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
- • Experience managing influencer/creator partnerships within a paid media context
- • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
- • Excellent project management skills and comfort working in a fast-moving, cross-functional environment
🏖️ Benefits
- • Work-life balance with emphasis on sustainable pacing and meaningful work
- • Culture of diversity and inclusion with 20+ employee affinity groups and belonging initiatives
- • Comprehensive health benefits including Medical, Dental, Vision, HSA, Life/AD&D/STD/LTD, and Pet Insurance
- • Matching 401K, Tuition Reimbursement, and generous vacation policy
- • Opportunities for career growth, mentorship, and exposure to different business functions
- • Target annual compensation range of $100,000 to $115,000
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Newfold Digital, Inc.
Newfold Digital, Inc. is a global technology company specializing in web hosting, domain registration, and online presence solutions for small businesses and individuals. Operating under well-known brands such as Bluehost, HostGator, Domain.com, and iPage, Newfold provides integrated tools for website building, e-commerce, email hosting, and digital marketing. The company serves millions of customers worldwide through a combination of direct sales, reseller channels, and strategic partnerships. Newfold Digital focuses on simplifying the process of establishing and managing an online presence, leveraging scalable cloud infrastructure and proprietary technology platforms. Headquartered in Austin, Texas, the company employs thousands globally and continues to expand through organic growth and acquisitions in the web services and digital entrepreneurship markets.
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