Senior Product Manager - Demand

WeTravel, Inc.

Job Overview

Location

Amsterdam Office

Job Type

Full-time

Full Job Description

📋 Description

• Own the Demand domain at WeTravel, responsible for attracting, capturing, and converting leads for multi-day travel businesses using the platform.
• Lead the productization of three core services into scalable, revenue-driving products: Websites Program (enabling any organizer to launch high-converting landing pages), Blogs and Content Tooling (AI-assisted, SEO/AEO-optimized content creation), and Managed Ads/Social (productizing the marketing team’s current ad services into a self-serve offering).
• Design and expand lead capture tools that organizers can embed on their own sites, including contact forms, brochure downloads, trip widgets, and ‘book now’ buttons.
• Build and own campaign tooling for bulk email campaigns, segmentation, automated sequences, and lead nurturing workflows triggered by user actions like brochure downloads.
• Develop acquisition analytics and attribution systems that provide organizers with clear insights into channel performance and ROI across digital touchpoints.
• Shape the future of multi-channel campaign management by introducing integrated tools for email, SMS, and WhatsApp, complete with message templates and closed-loop attribution to conversion.
• Collaborate directly with the CEO, marketing leadership, and the Sites/Ops team to align product strategy with business outcomes and revenue goals.
• Work alongside Lifecycle and Itinerary PMs to ensure cohesive customer journey design across the platform.
• Prioritize features and hypotheses based on deep understanding of organizer pain points, using data, user feedback, and experimentation to guide decisions—even without perfect information.
• Drive end-to-end product delivery from ideation to launch, including cross-functional coordination with engineering, design, marketing, and sales/ops teams.
• Be accountable for commercial outcomes, including revenue growth and unit economics, not just feature completion or technical delivery.
• Conduct user research by engaging directly with WeTravel’s global network of travel organizers to uncover unmet needs and validate product assumptions.
• Rapidly iterate on shipped products through A/B testing, user adoption metrics, and feedback loops to optimize conversion rates and retention.
• Focus on building new products from scratch rather than maintaining existing ones, with emphasis on AI-driven acquisition, website builders, and automated marketing workflows.
• Contribute to a culture of low-ego innovation alongside 90+ colleagues in the Amsterdam office, known for its agility and global diversity.
• Translate the passion of travel organizers—creators of bucket-list experiences—into product decisions that empower their growth and success.

🎯 Requirements

• 7+ years in product management with 2–3 years focused on growth, acquisition, marketing tech, or CRM/lifecycle-adjacent products
• Proven track record of productizing services or scaling pilot programs into scalable, revenue-generating products
• Accountability for commercial outcomes (e.g., revenue, conversion) rather than just features shipped
• Experience shipping at least one of: website builder, lead capture/form tools, email campaign systems, ads/marketing tooling, or similar acquisition surfaces
• Strong cross-functional leadership skills working with engineering, design, marketing, and ops teams
• Growth and experimentation mindset with ability to make decisions and ship without perfect data

🏖️ Benefits

• Work directly with the CEO and functional leads on high-impact strategy and business outcomes
• Join a fast-growing, financially secure company with 60–100% year-over-year growth
• Collaborate with a diverse, global team of 350+ people across 50+ countries, with 90+ based in Amsterdam
• Build products that directly empower passionate travel organizers and connect to real human joy
• Opportunity to grow into a GM-shaped role with ownership over revenue, unit economics, and business performance
• Onsite final interview with real organizer briefs and hands-on problem-solving session

Skills & Technologies

REST

Product Management

Senior

Onsite

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WeTravel, Inc.

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About WeTravel, Inc.

WeTravel is a San-Francisco-based fintech-travel platform that provides payment, booking and itinerary management tools for group travel organizers and tour operators. Its SaaS solution enables travel companies to collect funds, manage client documents, create custom booking pages and automate supplier payouts while offering travelers multi-currency payment options. Founded in 2016, the company focuses on small to mid-size travel businesses worldwide, integrating banking, payment processing and customer management into one dashboard.

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