Senior Product Manager, Engagement

Cloaked

Job Overview

Location

New York, USA

Job Type

Full-time

Full Job Description

📋 Description

• Join Cloaked, a pioneering privacy startup at the forefront of revolutionizing consumer trust in personal data usage. We are on a mission to build an internet that prioritizes user needs, with individual privacy and explicit opt-in as foundational principles. Our innovative product, the 'virtual cloak,' acts as a powerful shield for users as they navigate the web, from social media giants like Facebook to e-commerce platforms like Amazon. This intuitive tool empowers you to control the sharing of your private information, allowing you to decide whether to reveal all, some, or none of your data based on your personal preferences and comfort levels.
• As the Senior Product Manager, Engagement, you will play a pivotal role in shaping the future of user interaction and retention within the Cloaked ecosystem. This is a unique opportunity to drive product strategy and execution for features that foster deeper user engagement, encourage habitual use, and ultimately, solidify Cloaked as an indispensable tool for online privacy.
• You will be responsible for defining and executing a product roadmap focused on enhancing user engagement, from initial onboarding and feature discovery to long-term value realization and advocacy. This involves a deep understanding of user behavior, privacy concerns, and the competitive landscape, translating these insights into actionable product initiatives.
• Your core responsibilities will include conducting thorough market research, competitive analysis, and user research to identify unmet needs and opportunities for innovation. You will translate these findings into detailed product requirements, user stories, and specifications, working closely with engineering, design, marketing, and data science teams to bring these products to life.
• You will own the entire product lifecycle, from ideation and validation through development, launch, and iteration. This includes defining key performance indicators (KPIs), monitoring product performance, and making data-driven decisions to optimize user engagement and retention.
• A significant part of your role will involve developing and implementing strategies to improve user onboarding, ensuring a seamless and intuitive experience that quickly demonstrates the value of Cloaked. You will also focus on driving feature adoption, encouraging users to explore and leverage the full capabilities of the virtual cloak.
• You will collaborate closely with the marketing and growth teams to develop compelling messaging and campaigns that resonate with our target audience and drive user acquisition and engagement. Understanding the nuances of privacy-conscious consumers will be key to your success.
• You will be instrumental in fostering a strong product culture within the company, championing user-centric design principles and advocating for the needs of our users across all departments.
• This role requires a strategic thinker with a passion for privacy and a proven ability to deliver impactful products in a fast-paced startup environment. You will have the autonomy to make significant decisions and the opportunity to shape a product that has a real-world impact on how people experience the internet.
• You will be expected to stay abreast of emerging privacy regulations, technological advancements, and evolving consumer expectations in the digital privacy space. This foresight will be crucial in anticipating future product needs and maintaining Cloaked's competitive edge.
• You will work on initiatives that enhance the core value proposition of the Cloaked app, ensuring it remains the leading solution for individuals seeking to regain control over their digital footprint. This includes exploring new features, partnerships, and integrations that expand the utility and reach of our privacy protection.
• Ultimately, your success will be measured by your ability to drive measurable improvements in user engagement, retention, and overall product adoption, contributing directly to Cloaked's mission of creating a more private and user-centric internet.

🎯 Requirements

• Proven experience as a Product Manager, with a strong track record of shipping successful consumer-facing products, ideally in a mobile or SaaS environment.
• Deep understanding of user engagement, retention strategies, and growth loops, with a data-driven approach to product development.
• Excellent analytical and problem-solving skills, with the ability to translate complex user needs and business objectives into clear product requirements.
• Strong communication, collaboration, and influencing skills, with the ability to work effectively with cross-functional teams (engineering, design, marketing, data science).
• Passion for privacy and a genuine interest in the mission of Cloaked.

🏖️ Benefits

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunity to work on a mission-driven product with a significant societal impact.
• Collaborative and innovative startup culture.
• Professional development and learning opportunities.

Skills & Technologies

Product Management

Senior

Onsite

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Cloaked

Visit Website

About Cloaked

Cloaked provides digital tools and identity theft insurance to safeguard users' personal information online. Cloaked helps individuals protect themselves from identity theft and data breaches by offering features like data removal from data brokers, identity monitoring, and virtual disguises that generate unique contact and payment information. Cloaked serves individuals in the USA and Canada, helping them avoid reusing the same contact or payment information across multiple companies. The company has protected over 5 million identities and is backed by world-class investors.

View Company Profile