Job Overview
Location
United States Remote
Job Type
Full-time
Category
Data Science
Date Posted
June 26, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end product strategy, roadmap, and execution for Mural’s self-serve growth and engagement experience, from first user touchpoint through activation, return usage, and conversion to paid
- • Build and optimize the invite, sharing, and join experience to drive viral loops and team adoption
- • Drive activation and retention by improving key in-product moments including home and dashboard, notifications, search, rooms and folders, and comments
- • Partner closely with Marketing to align acquisition and re-engagement campaigns with in-product activation across the full funnel
- • Run a continuous experimentation practice, defining metrics, instrumentation, and rigorously analyzing A/B test results to inform product decisions
- • Own free-to-paid conversion and lead pricing and packaging strategy for the self-serve business model to grow revenue
- • Collaborate with Sales to facilitate the transition from self-serve users to sales-assisted enterprise customers
- • Bring an AI-native perspective to enhance onboarding, engagement, and collaboration experiences using AI tools in your workflow and shaping product AI features
- • Treat the entire growth funnel — acquisition, activation, engagement, retention, sharing, and monetization — as one integrated system, not isolated components
- • Define and own the key performance indicators that measure growth and engagement outcomes, ensuring alignment with business objectives
- • Work alongside cross-functional teams in Product, Engineering, Design, Data, Marketing, and Sales to deliver high-impact features with speed and precision
- • Balance short-term conversion goals with long-term product quality, user trust, and retention
- • Leverage product analytics tools and SQL to extract insights, validate hypotheses, and drive data-informed decisions
- • Experience owning monetization, pricing, or packaging strategies in a product-led growth (PLG) environment
- • Partner with growth marketing teams to drive acquisition and re-engagement through coordinated product and marketing initiatives
- • Bridge product-led growth mechanics with enterprise sales motions to enable scalable growth
- • Maintain a bias for execution in a fast-moving, ambiguous environment with strong judgment to prioritize initiatives that deliver measurable business impact
- • Apply deep understanding of collaboration, productivity, or canvas/whiteboarding product dynamics to inform product decisions
🎯 Requirements
- • 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth
- • Track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery
- • Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly
- • Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners
- • Working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue
- • Comfort using AI tools in daily workflow, with a real point of view on AI-native growth and collaboration
🏖️ Benefits
- • Base salary range of $177,160 - $221,450
- • Bonus compensation
- • Comprehensive benefits package
- • Reasonable accommodation provided for individuals with disabilities
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Tactivos Inc.
Tactivos Inc., operating as Mural, provides a cloud-based visual collaboration platform that enables distributed teams to brainstorm, diagram, and plan on shared digital whiteboards. The software integrates with common productivity suites, supports real-time and asynchronous work, and offers templates for design thinking, agile ceremonies, and strategic workshops. Enterprises use it to accelerate decision-making, reduce meeting time, and preserve institutional knowledge through persistent murals. Founded in 2011, the company is headquartered in San Francisco with offices in Europe and Latin America, serving Fortune 500 and educational customers worldwide.
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