Senior Product Manager, Growth Platform

Hiya, Inc.

Job Overview

Location

Seattle, US

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end product vision and roadmap for Hiya’s growth platform, which serves as the foundational infrastructure for experimentation, instrumentation, and customer journey optimization across all B2B and B2C product teams.
• Design and deploy a unified experimentation framework that standardizes A/B testing, feature flagging, and metric definition across product lines, ensuring consistent measurement and learnings company-wide.
• Build and maintain the company’s headless CMS platform (e.g., Contentful or Payload) to power website and in-product surfaces, with full support for multi-locale content modeling and SEO/GEO-optimized content delivery.
• Establish end-to-end event tracking and data instrumentation across web and in-app touchpoints using modern analytics stacks (Segment, Amplitude, GA4) to enable accurate funnel analysis and attribution modeling.
• Develop and operationalize growth model dashboards that provide real-time visibility into LTV/CAC ratios, conversion metrics, and cohort performance for self-serve and sales-assisted product lines.
• Create and enforce a cross-functional operating model that aligns demand generation, marketing, product, and sales teams around shared goals, rituals, and KPIs, reducing silos and increasing experimentation velocity.
• Partner directly with product managers to translate their growth needs into scalable platform capabilities, empowering them to run independent tests without reliance on central engineering or analytics teams.
• Drive a culture of rigorous experimentation by defining experiment design standards, statistical validity thresholds, and post-test learning protocols that improve quality and adoption across all teams.
• Lead SEO and generative engine optimization (GEO) strategy for the growth platform, ensuring content and product surfaces are structured to perform in both traditional search engines and AI-driven discovery channels.
• Instrument and analyze usage of the growth platform itself to identify adoption barriers, feature gaps, and optimization opportunities based on how product teams actually interact with it.
• Leverage AI tools as a core part of daily work to accelerate prototyping, data analysis, dashboard development, and operational workflows, reducing manual effort and increasing output quality.
• Build and maintain operating rituals including weekly experiment reviews, shared learnings sessions, and cross-team alignment meetings to ensure sustained platform adoption and continuous improvement.
• Take ownership of website platform health, including content lifecycle management, performance optimization, and accessibility compliance, ensuring a seamless and trustworthy user experience.
• Champion autonomy for product teams by providing clear tooling, documentation, and governance boundaries — ensuring marketing retains control over brand narrative while product teams own iterative surface-level experimentation.
• Move fluidly between solo execution and cross-functional leadership, prototyping features yourself when necessary and collaborating closely with GTM engineers, marketers, and product leaders to ship with speed and precision.
• Define and track early indicators of platform success, including reduced time-to-launch for experiments, increased team adoption rates, and measurable improvements in revenue-driving metrics within six months.

🎯 Requirements

• Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
• Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models
• Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
• Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
• Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
• A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes

🏖️ Benefits

• Base Salary: $197,000 - $260,000
• Equity Compensation: ownership aligned with your impact and the company’s growth
• Employer-sponsored Medical, dental, and vision insurance (PPO & HDHP) with 50% dependent coverage
• 401(k) with 3% company match via Fidelity
• Flexible vacation policy and paid company holidays
• $1,000 annually to invest in learning and growth

Skills & Technologies

Product Management

Senior

Onsite

$197k-260k

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Hiya, Inc.

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About Hiya, Inc.

Hiya is a leading conversational phone intelligence company that helps businesses and consumers identify and block spam calls and texts. Their platform analyzes billions of calls and texts monthly to provide real-time insights and protection against unwanted communications. Hiya's technology is used by mobile carriers, device manufacturers, and app developers to enhance the user experience and combat fraud. They offer solutions for call blocking, caller identification, and reputation management, aiming to make phone calls safer and more trustworthy for everyone. The company operates in the telecommunications and cybersecurity industries, focusing on mobile security and communication integrity.

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