Senior Product Manager, Reverse ETL

Fivetran Inc.

Job Overview

Location

Oakland, California, United States, AMER

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Product Manager for Reverse ETL at Fivetran, you will play a pivotal role in shaping the future of data integration by combining Census’s reverse ETL capabilities with Fivetran’s industry-leading data platform, enabling businesses to operationalize data directly from their warehouses into SaaS applications—turning insights into action without engineering overhead.
• You will lead the product strategy and execution for reverse ETL and data activation features, working closely with Census founders, engineering, design, and go-to-market teams to transform ambiguous customer needs into clear, impactful product direction that drives adoption and customer success.
• Day to day, you will synthesize technical and operational feedback from data engineers, analysts, and business users into prioritized product requirements, ensuring solutions are both technically sound and deeply aligned with real-world workflows in marketing, sales, and operations.
• You will own the end-to-end product lifecycle for reverse ETL features—from discovery and scoping through roadmap planning, cross-functional coordination, launch, and post-launch iteration—ensuring seamless integration with Fivetran’s ELT platform and consistent user experience across interfaces.
• You will act as a key liaison between product, engineering, and design teams, facilitating sprint planning, backlog grooming, and trade-off discussions while maintaining a clear vision for scalability, reliability, and ease of use in complex data ecosystems.
• You will communicate product strategy and updates internally to sales, marketing, and leadership, and externally to customers through webinars, community forums, and direct engagement in sales cycles, positioning Fivetran as the leader in modern data activation.
• You will collaborate with Fivetran’s leadership and Census founders to define the long-term vision for data operationalization, influencing how the broader data ecosystem evolves to support AI, automation, and real-time analytics use cases.
• You will work in a hybrid model based out of Oakland, CA or Denver, CO, spending two days per week in-office to foster collaboration, innovation, and team cohesion while maintaining flexibility for deep work and personal balance.
• You will join a high-impact, ambitious team where ownership is encouraged, decisions are data-informed, and your contributions directly influence product direction at a company valued at over $5.6 billion, known for its culture of ‘Get Stuck In, Do the Right Thing, and One Team, One Dream.’
• In this role, you will develop deep expertise in reverse ETL, data activation, and modern data stack architectures, while honing your skills in strategic product leadership, cross-functional influence, and customer-centric innovation—setting the stage for growth into broader product leadership roles.

🎯 Requirements

• Proven history of delivering highly successful and innovative software products related to data and/or data infrastructure, with a demonstrated understanding of data/operations personas such as data engineers, analysts, and business operations teams.
• Experience managing a multifaceted product roadmap, collaborating directly with Engineering and Design teams to prioritize and execute on bold product vision in ambiguous, fast-moving environments.
• Strong written and verbal communication skills to influence and drive strategy internally across teams and externally with customers and stakeholders.
• Passion for working with technical customers to understand their pain points, translate feedback into product improvements, and advocate for their needs within the organization.
• Ability to thrive in a startup-like environment, wearing multiple hats, embracing ambiguity, and taking initiative to develop skills while delivering high-impact results.

🏖️ Benefits

• 100% employer-paid medical insurance for employees and their dependents.
• Generous paid time-off (PTO) policy, plus paid sick time, inclusive parental leave, holidays, and volunteer days off.
• RSU stock grants as part of long-term compensation.
• Professional development and training opportunities to support career growth.
• Monthly cell phone stipend to support connectivity and remote work.
• Access to an innovative mental health support platform offering therapy, coaching, and self-guided mindfulness exercises for employees and covered dependents.

Skills & Technologies

Product Management

Senior

Remote

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Fivetran Inc.

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About Fivetran Inc.

Fivetran Inc. provides automated data integration software that replicates application, database, and event data into cloud data warehouses. It manages schema drift, incremental updates, and normalization, enabling analysts to query live data without engineering overhead. The company serves enterprises needing reliable, governed data pipelines across systems like Salesforce, MySQL, and Snowflake. Founded in 2012, it is headquartered in Oakland, California, with global offices, and operates on a subscription revenue model.

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