Senior Product Marketing Manager

Teamworks Technologies, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations.
• Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes.
• Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation.
• Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products.
• Use our customer engagement platform (Customer.io) to help communicate with customers and drive adoption and retention.
• Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
• Build and maintain AI-driven workflows that support individual and team processes.

🎯 Requirements

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy.
• Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms.
• Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches.

🏖️ Benefits

• Competitive salary.
• Comprehensive benefits package.
• Opportunities for professional growth and development.
• IMPORTANT CATEGORIZATION:
• This job posting is categorized as 'Marketing' with a high level of confidence.
• IMPORTANT LOCATION EXTRACTION:
• city: United States
• region: null
• country_code: US
• is_remote: false

Skills & Technologies

Senior

Onsite

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Teamworks Technologies, Inc.

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About Teamworks Technologies, Inc.

Teamworks is a leading athlete engagement platform that provides a centralized hub for sports organizations to manage communication, scheduling, and performance data. The platform offers tools for coaches, athletes, and staff to streamline operations, enhance team cohesion, and improve overall performance. Its comprehensive suite includes features for messaging, content sharing, workout tracking, and analytics. Teamworks serves a wide range of sports, from professional leagues to collegiate and international teams, empowering them to build stronger connections and achieve their goals through innovative technology solutions.

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