Job Overview
Location
Remote- United States
Job Type
Full-time
Category
Data Science
Date Posted
June 16, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through market adoption, ensuring alignment with commercial outcomes.
- • Partner with Product teams to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution.
- • Lead cross-functional GTM planning with Product, Sales/CX, and Marketing teams to translate product roadmaps and market insights into commercially impactful programs.
- • Direct and execute sales enablement strategy by building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs.
- • Develop and deliver internal training sessions and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics.
- • Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization to measure program effectiveness.
- • Mentor and collaborate with Product Marketing Managers and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution.
- • Maintain expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution.
- • Drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment with a focus on organizational buy-in and execution discipline.
- • Communicate effectively at executive levels through storytelling while also producing detailed, high-quality marketing and sales enablement content.
- • Utilize project management and content tools such as Asana, Notion, and Google Workspace to orchestrate complex cross-functional GTM initiatives.
- • Apply a data-driven approach to measure, analyze, and optimize GTM program performance using analytics and performance metrics.
- • Demonstrate deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes.
- • Travel minimally—up to 12 days per year for team in-person gatherings, typically lasting 3–4 days each.
🎯 Requirements
- • 6–9 years of product marketing experience in B2B SaaS, with at least 2 years in a senior or lead PMM capacity
- • Bachelor's degree in Marketing, Business, Communications, or related field; or equivalent combination of education and experience
- • Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions
- • Proven track record building high-quality sales enablement programs that measurably improve sales productivity and win rates
- • Fintech, financial services, or banking technology experience strongly preferred
- • Proficiency with Asana, Notion, Google Workspace, and other project management and content tools
🏖️ Benefits
- • Minimal travel requirement of up to 12 days per year for team in-person gatherings
- • Remote work arrangement with full United States coverage
- • Opportunity to mentor and collaborate with Product Marketing Managers and cross-functional teams
- • Exposure to complex B2B SaaS products in the financial technology sector
Skills & Technologies
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About Lumindigital LLC
Lumindigital is a digital marketing and web development agency based in the United States. It provides services including search engine optimization, pay-per-click advertising, social media management, email marketing, and custom website design and development. The company primarily serves small to mid-sized businesses across industries such as healthcare, legal, real estate, and e-commerce. Its approach combines data-driven strategies with creative execution to improve online visibility, generate leads, and increase revenue for clients. Lumindigital also offers ongoing support and analytics to optimize campaign performance and ensure long-term digital growth.
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