Senior Product Marketing Manager - Aquata

📋 Description

• • Own the go-to-market strategy for Aquata, Arcesium’s next-generation data platform purpose-built for capital markets. You will translate deep technical capabilities into crisp, differentiated messaging that resonates with hedge funds, asset managers, banks, and institutional investors worldwide.
• • Lead cross-functional launch campaigns from conception to post-mortem, orchestrating product, sales, client services, legal, and executive stakeholders across time zones. Your launches will directly influence multi-million-dollar pipeline creation and accelerate time-to-revenue for new modules such as real-time P&L, ESG analytics, and margin optimization.
• • Build and continuously refine buyer personas, ICPs, and competitive battlecards by interviewing traders, COOs, CTOs, and risk officers. The insights you surface will shape roadmap prioritization and enable sales teams to win six- and seven-figure deals faster.
• • Develop rich content—whitepapers, solution briefs, ROI calculators, demo videos, and conference presentations—that turns complex, multi-terabyte data workflows into compelling business stories. Expect to publish thought-leadership pieces in WatersTechnology, Risk.net, and on the Arcesium blog.
• • Partner with demand generation to design ABM programs targeting the top 200 global hedge funds and asset managers. You will own campaign briefs, creative direction, and success metrics, ensuring MQL-to-SQL conversion rates exceed industry benchmarks.
• • Enable a global sales force of 100+ quota-carrying reps through quarterly bootcamps, certification tracks, and just-in-time playbooks. You will create interactive battlecards in Highspot and certify reps on new objection-handling techniques tied to Aquata’s unique architecture.
• • Establish pricing and packaging frameworks for new Aquata modules, balancing value-based pricing with competitive dynamics. You will model tiered SaaS constructs, usage-based components, and enterprise license agreements that maximize ARR while minimizing discounting.
• • Serve as the voice of the customer inside Arcesium, running win/loss interviews, NPS surveys, and advisory boards to feed actionable insights back to product and engineering. Your findings will influence sprint planning and secure multi-year client renewals.
• • Represent Arcesium at flagship industry events including BattleFin, SALT, and Sibos. You will keynote breakout sessions, moderate panels, and host private roundtables that position Aquata as the definitive data platform for alpha generation and operational alpha.
• • Mentor junior PMMs and interns, fostering a culture of experimentation, data-driven decision making, and fearless storytelling. You will institute quarterly OKRs, retrospectives, and skill-sharing workshops that elevate the entire marketing organization.
• • Monitor KPIs such as pipeline influenced, win rate uplift, average selling price, and time-to-product-market fit. You will present monthly dashboards to the C-suite and iterate campaigns in real time based on performance analytics from Salesforce, Tableau, and Marketo.
• • Champion diversity, equity, and inclusion in all messaging and campaign imagery, ensuring Aquata’s brand reflects the global communities we serve and the progressive culture Arcesium is known for.