Job Overview
Location
United States
Job Type
Full-time
Category
Product Management
Date Posted
May 23, 2026
Full Job Description
đź“‹ Description
- • Lead product marketing for Coursera for Government (C4G), with additional support for Coursera for Business (C4B) as business priorities dictate.
- • Develop deep expertise in government, workforce development, and public-sector audiences including agency leaders, program administrators, workforce boards, job seekers, and civil servants to influence product and go-to-market strategy.
- • Create and own product messaging, positioning, pricing, and go-to-market assets specifically tailored to government buyers, ensuring alignment with public-sector procurement processes and program outcomes.
- • Serve as the competitive expert on skills-training solutions within the public sector, identifying priority regions, agency types, and workforce development initiatives.
- • Drive go-to-market strategy and execution for new features and solutions designed for government agencies and workforce development programs.
- • Develop sales and marketing materials including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides, acting as the primary subject matter expert for government buyers.
- • Partner cross-functionally with product management, content strategy, marketing, partnerships, and customer success teams to craft compelling narratives around economic mobility, job placement, and workforce impact.
- • Build audience-specific insights and expertise for public sector buyers, administrators, and learners to directly influence the product and marketing roadmap.
- • Translate complex public-sector needs into clear, actionable product positioning that resonates with federal, state, and local government stakeholders.
- • Ensure all marketing and sales enablement materials comply with government compliance, procurement, and regulatory requirements.
- • Collaborate with PR and external communications to amplify public impact stories and demonstrate Coursera’s role in advancing workforce equity and skills access.
- • Monitor and analyze market trends, competitor activity, and government funding initiatives to inform strategic adjustments and growth opportunities.
- • Maintain a deep understanding of Coursera’s platform innovations including generative AI-powered features like Coach, Role Play, and Course Builder, and how they serve government workforce upskilling goals.
🎯 Requirements
- • 8+ years in B2B product marketing (or related marketing roles), with 10+ years of professional experience
- • Experience implementing sales enablement strategies for field teams selling into government, enterprise, or other highly regulated industries
- • Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
- • Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
🏖️ Benefits
- • Competitive, zone-based pay aligned to location, experience, and role level across four U.S. pay zones
- • Comprehensive health and wellness benefits
- • Bonus and RSU equity programs
- • Global perks designed to support growth and well-being regardless of location
- • Flexible work arrangements including remote, Coursera hub, or co-working space options
- • Virtual hiring and onboarding process enabling immediate impact from anywhere
Skills & Technologies
About Coursera Inc.
Coursera is a global online learning platform that offers a wide range of courses, specializations, and degrees from top universities and companies. Its business model focuses on providing accessible and flexible education to individuals worldwide, enabling them to acquire new skills, advance their careers, or pursue personal interests. Coursera partners with educational institutions and industry leaders to deliver high-quality content, ranging from technology and data science to business and humanities. The platform serves both individual learners and enterprise clients through its Coursera for Business and Coursera for Government offerings, making it a significant player in the online education and professional development market.
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