Job Overview
Location
NYC Headquarters
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • Senior Product Marketing Manager (Enterprise - GTM) at DailyPay, Inc. is a strategic leadership role focused on driving the commercial success of DailyPay’s Enterprise suite by transforming complex technical capabilities into compelling market value propositions that accelerate adoption, retention, and revenue growth for America’s leading employers.
- • The role owns the end-to-end go-to-market strategy for high-impact product launches, ensuring alignment across Sales, Marketing, and Client Success teams while prioritizing initiatives that deliver maximum business impact in a fast-paced, innovative worktech environment.
- • You will scale and refine the B2B Persona Framework for the Enterprise buying committee—HR, Finance, Operations, and IT—ensuring messaging evolves with DailyPay’s expansion into broader Worktech solutions and resonates with multi-stakeholder decision-makers.
- • As the primary translator between technical product logic and commercial value, you will distill sophisticated backend infrastructure into clear, ROI-driven narratives that highlight operational efficiency and financial well-being benefits for enterprise clients.
- • You will take direct accountability for key performance metrics including Total Eligible Employees (EEs) on the platform and reduction of Operational Loss, designing and executing data-driven adoption campaigns that maximize self-service portal utilization and long-term platform value.
- • Serving as the definitive 'Source of Truth' for product positioning, you will enable Sales and Client Success teams with accurate strategic insights, competitive differentiation, and enablement resources to win in complex, multi-stakeholder sales environments.
- • DailyPay is a mission-driven worktech leader headquartered in NYC with operations across the U.S. and Belfast, dedicated to transforming how people get paid by empowering employers to strengthen employee relationships and financial well-being through its award-winning on-demand pay platform.
- • The company fosters a collaborative, innovative culture where cross-functional alignment is essential, and your leadership will directly influence how DailyPay scales its Enterprise GTM engine to support long-term customer retention and market expansion.
- • In this role, you will develop deep expertise in enterprise B2B SaaS GTM strategy within the FinTech and HCM spaces, mastering the art of technical value translation and persona-based messaging for complex organizational buyers.
- • You will achieve measurable impact by driving adoption, reducing operational loss, and increasing platform utilization—directly contributing to DailyPay’s mission of improving financial wellness while advancing your career as a strategic product marketing leader in a high-growth, purpose-driven organization.
🎯 Requirements
- • 6+ years of specialized B2B Product Marketing experience with a proven track record of launching and scaling enterprise-grade products to market
- • Expertise in strategic storytelling for complex, multi-stakeholder buying committees, with ability to translate technical features into compelling business value narratives
- • Demonstrated success in leading high-visibility product launches and managing post-launch adoption lifecycles through data-driven strategies and cross-functional collaboration
- • Strong project management and leadership skills to drive alignment across Sales, Marketing, and Product teams in a rapidly evolving environment
- • Preferred experience in B2B SaaS, Payments, HCM, or FinTech industries
🏖️ Benefits
- • Exceptional health, vision, and dental care coverage
- • Opportunity for equity ownership in a high-growth worktech company
- • 401K with company match and Unlimited PTO policy
- • Life and AD&D, short- and long-term disability insurance, Employee Assistance Program, and Employee Resource Groups
- • Fun company outings and events fostering a collaborative and engaging workplace culture
Skills & Technologies
Senior
Hybrid
Degree Required
About DailyPay, Inc.
DailyPay provides an on-demand pay platform that integrates with employer payroll systems, allowing employees to access earned wages before the scheduled payday. Founded in 2015 and headquartered in New York City, the company partners with enterprises across retail, hospitality, healthcare and contact-center industries to offer real-time pay transfers, automated savings, financial counseling and analytics dashboards that reduce turnover and support workforce financial wellness.
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