Senior Product Marketing Manager, KYA

📋 Description

• • As a Senior Product Marketing Manager for Socure’s know-your-agent (KYA) products, you will play a pivotal role in shaping how the company’s workforce-focused identity verification solutions are positioned, launched, and adopted in the market. This role is critical to driving awareness, differentiation, and growth for a new product line that helps businesses verify the identities of agents, contractors, and third-party users in real time—directly supporting Socure’s mission to build identity trust infrastructure for the digital economy.
• • You will own the end-to-end product marketing lifecycle for KYA offerings, from market research and positioning to launch execution and performance optimization, ensuring that product capabilities are clearly communicated and aligned with customer needs across sales, marketing, and product teams.
• • You will work closely with cross-functional partners in product management, sales, and marketing to define go-to-market strategies, develop compelling messaging and value propositions, and create sales enablement assets that empower teams to effectively communicate the unique benefits of Socure’s KYA solutions.
• • Your day-to-day responsibilities will include conducting market, competitor, and customer research to inform product positioning; leading the planning and execution of product launches and feature releases; developing customer-facing content such as case studies, blog posts, and datasheets; creating sales enablement materials like presentations and FAQs; tracking and analyzing campaign and product performance metrics; and gathering feedback from customers and internal stakeholders to drive continuous improvement.
• • You will also champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives, helping to build a culture of ownership and innovation within the marketing organization.
• • Socure is a mission-driven company building the identity trust infrastructure for the digital economy, verifying 100% of good identities in real time and stopping fraud before it starts. The company serves businesses, governments, and millions of people daily, operating at the intersection of security, trust, and innovation.
• • The marketing team at Socure operates with a high bar for excellence, moving fast, thinking critically, and acting like owners to solve complex customer problems with precision. This role offers the opportunity to help build the future of identity verification with a team that values impact, curiosity, and continuous learning.
• • In this role, you will develop deep expertise in product marketing for B2B identity and fraud prevention solutions, gain experience launching and scaling 0-1 products in a high-growth environment, and strengthen your ability to translate technical capabilities into compelling market narratives that drive adoption and revenue.
• • You will also enhance your skills in cross-functional collaboration, data-driven decision-making, and strategic storytelling—positioning yourself for greater impact and leadership in product marketing, go-to-market strategy, or marketing management within the tech or security industries.