Senior Programmatic Strategist (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Programmatic Strategist at Directive Consulting, you will be at the forefront of delivering tangible revenue growth for B2B clients, moving beyond traditional lead generation to focus on pipeline acceleration and SQL fuel. This pivotal role is instrumental in executing our proprietary Customer Generation methodology, ensuring that our clients, particularly in the SaaS and B2B tech sectors, achieve significant and measurable growth. You will be a key player in shaping the future of performance marketing by driving innovative strategies and executing campaigns with precision and impact.
• In this client-facing role, your day-to-day responsibilities will encompass the comprehensive management of programmatic campaigns. This includes developing sophisticated media strategies in collaboration with internal creative, analytics, and account teams, ensuring a cohesive and impactful campaign execution. You will be adept at leveraging both first-party and third-party data to define precise audience segments and targeting parameters, a critical component for success in today's competitive landscape. A significant part of your role will involve the hands-on planning and setup of programmatic campaigns across leading Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk, meticulously optimizing these campaigns to meet and exceed performance and pacing goals. You will be responsible for generating detailed performance reports, extracting actionable insights, and formulating strategic recommendations for clients. Furthermore, you will proactively identify and resolve any issues related to campaign performance and delivery, ensuring seamless operation and continuous improvement.
• You will also serve as the primary point of contact for clients, fostering strong relationships through regular, transparent communication regarding campaign performance and strategic adjustments. This involves presenting campaign plans, performance analyses, and strategic recommendations with clarity and confidence, ensuring clients understand the value and impact of our work. Your ability to translate complex data into compelling narratives will be crucial in building trust and demonstrating ROI. Internally, this role is recognized as a Senior Account Strategist, Programmatic, highlighting its importance within our client services structure.
• This role offers a unique opportunity to deepen your expertise in programmatic advertising within the dynamic B2B and SaaS markets. You will gain invaluable experience in developing and executing high-impact strategies for clients with substantial monthly budgets, often exceeding $50k. You will have the chance to work with cutting-edge DSPs and data integration techniques, pushing the boundaries of audience targeting and campaign optimization. By collaborating with a high-performing team of marketing professionals, you will contribute to a culture that values bold thinking, analytical rigor, and a relentless pursuit of results. This position is ideal for someone eager to make a significant mark, drive measurable business outcomes, and grow within a leading performance marketing agency that is actively shaping the future of the industry.
• The team at Directive Consulting is comprised of elite professionals who are passionate about performance marketing and dedicated to delivering exceptional results. We operate in a fast-paced environment where innovation and bold ideas are encouraged. Our culture is built on challenging the status quo, pushing campaigns beyond expectations, and sparking demand for innovative brands. We hire individuals who are driven by performance, enjoy solving complex problems, and seek to make a meaningful impact with their work. If you are looking to be part of a team that is not just delivering results but also shaping the future of marketing, you will find a welcoming and stimulating environment here. We are committed to growth, both for our clients and our employees, fostering a culture of continuous learning and development.
• As a remote-first company, Directive Consulting embraces a flexible work environment, allowing you to operate from your home office. This role is designed for 100% virtual operation, facilitating collaboration through virtual meetings and Slack. You will be equipped with the necessary tools and technology to perform your duties effectively, including a laptop computer and access to various software platforms. The role requires the ability to remain stationary for extended periods, observe and interpret communication, and maintain reliable internet access. We believe in supporting the whole person, offering comprehensive benefits that cater to mental, physical, and financial well-being, alongside generous time-off policies and opportunities for professional growth. This is an opportunity to join a company that values its people and is dedicated to fostering a diverse and inclusive culture.
• The core of this role revolves around driving measurable success for our clients through expert programmatic strategy and execution. You will be responsible for translating client objectives into actionable media plans, meticulously managing campaigns across various DSPs, and continuously optimizing for key performance indicators. Your analytical skills will be paramount in interpreting data, identifying trends, and providing strategic recommendations that fuel client growth. You will also play a crucial role in client communication, building trust and demonstrating the value of our services through clear, data-driven presentations and regular updates. This position demands a proactive approach to problem-solving, a keen eye for detail, and a commitment to staying ahead of industry advancements, including the integration of AI and automation in marketing strategies. Your success will be measured by your ability to achieve client KPIs and contribute to the agency's overall goals of NSM attainment and high CSAT scores.
• Furthermore, you will be an integral part of our collaborative team environment, working alongside creative, analytics, and account management professionals to ensure seamless campaign execution. Your ability to foster strong working relationships and communicate effectively across different departments will be essential. You will also be a key contributor to the agency's growth by identifying opportunities for programmatic expansion and innovation within client accounts. This role is not just about managing campaigns; it's about building strategic partnerships with clients and driving their businesses forward through sophisticated performance marketing. The ideal candidate will possess a deep understanding of the B2B/SaaS landscape and a proven ability to deliver results in this complex sector, making a significant impact on client success and agency reputation.

🎯 Requirements

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with a preference for B2B experience.
• Hands-on expertise in media buying, including building and optimizing campaigns in DSPs, with a preference for experience in The Trade Desk (TTD) and DV360.
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other paid/organic channels work together to surpass client KPIs.
• Experience successfully driving programmatic growth for B2B/SaaS clients with budgets over $50k/month.
• Excellent cross-collaboration, interpersonal, and communication skills, with experience in client-facing roles.
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

🏖️ Benefits

• Competitive base salary.
• Comprehensive medical, dental, vision plans, disability, and life insurance coverage, with a 100% employer-paid plan for the employee and a 50% employer contribution for dependents (US, CAD, MX).
• Unlimited Paid Time Off (PTO) with a 2-week minimum, paid company holidays, your birthday off, and an End of Year Recharge period (December 24 - January 1).
• Access to mental wellness resources including certified therapists via Spring Health and a Headspace membership.
• Physical wellness support through Omada (physical therapy), Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.
• Financial benefits including a Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, scaling in total amount over time.
• Annual company-wide retreat.
• Paid Parental Leave.

Skills & Technologies

Spring

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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