Senior Regional Marketing Manager

📋 Description

• • As a Senior Regional Marketing Manager at Miro, Inc., you will be instrumental in shaping and executing marketing strategies specifically for the United Kingdom and Ireland markets, directly contributing to pipeline and revenue growth.
• • You will own the comprehensive regional marketing plan for the UKI territory, translating overarching Go-To-Market (GTM) objectives into actionable strategies designed to generate and accelerate sales pipeline.
• • This role involves the end-to-end development and execution of scalable regional marketing initiatives, encompassing a variety of tactics such as targeted Account-Based Marketing (ABM) campaigns, impactful events, and other field marketing programs aimed at driving pipeline velocity and revenue.
• • A key aspect of your responsibility will be to foster strong alignment and collaborative planning with sales teams, other marketing functions, and cross-functional departments to ensure collective achievement of targets.
• • You will leverage a deep understanding of sales priorities, business objectives, specific customer needs within the UKI region, and the competitive landscape to inform and refine your marketing strategies and execution.
• • Collaboration with digital marketing and demand generation teams will be crucial to effectively integrate digital tactics into field execution and to optimize post-event follow-up strategies.
• • You will work closely with regional partners and the dedicated partner marketing team to ensure the partner ecosystem is effectively integrated into the regional marketing plan and leveraged in field events.
• • A core duty will be the regular reporting and analysis of regional marketing performance metrics, including campaign Return on Investment (ROI) and pipeline contribution, providing clear insights to GTM and marketing leadership.
• • You will be responsible for managing the regional marketing budget for the UK, ensuring that all expenditures demonstrate a strong and measurable ROI.
• • This role includes the management of local agency relationships and the meticulous oversight of event logistics to ensure successful and impactful execution.
• • You will act as the primary marketing expert for the UKI region, serving as a vital link between global marketing initiatives and local market needs.
• • The position requires a proactive approach to identifying new opportunities for market penetration and revenue generation within the UK and Ireland.
• • You will be expected to stay abreast of the latest marketing trends and technologies relevant to the B2B SaaS space and specifically within the UK market.
• • This role offers a significant opportunity to influence marketing strategy and execution in a key international market for a rapidly growing company.
• • You will contribute to building Miro's brand presence and market leadership within the UK and Ireland through strategic and data-driven marketing efforts.
• • The role demands a high degree of autonomy and the ability to drive initiatives forward with minimal direct supervision, while maintaining strong collaborative relationships.
• • You will play a pivotal role in ensuring that Miro's marketing efforts resonate with the unique characteristics and demands of the UK and Irish business environments.
• • Success in this role will be measured by your ability to consistently deliver against pipeline and revenue targets through effective regional marketing programs.
• • You will be a key contributor to the overall success of Miro's international expansion and market development efforts.
• • The role requires a strategic mindset coupled with hands-on execution capabilities, ensuring that plans are not only well-conceived but also effectively implemented.
• • You will be responsible for analyzing market feedback and campaign results to continuously optimize marketing strategies and tactics for the UKI region.
• • This position is an individual contributor role, emphasizing influence and collaboration rather than direct management of a team.
• • You will be expected to champion best practices in regional marketing and contribute to the broader marketing team's knowledge base.
• • The ability to navigate ambiguity and drive progress in a dynamic, fast-paced environment is essential for success.
• • You will be a key point of contact for sales and other internal stakeholders regarding marketing activities and performance in the UKI region.
• • This role is critical in ensuring Miro's marketing efforts are localized and relevant, driving maximum impact and engagement with target audiences in the UK and Ireland.
• • You will contribute to the development of compelling marketing collateral and messaging tailored to the UKI market.
• • The role requires a strong understanding of the full marketing funnel, from awareness and lead generation to pipeline acceleration and revenue capture.
• • You will be responsible for identifying and nurturing key regional marketing channels and partnerships to expand Miro's reach and influence.
• • The Senior Regional Marketing Manager will be a key player in driving Miro's continued success and market leadership in the UK and Ireland.