Job Overview
Location
Remote (United States | Canada)
Job Type
Full-time
Category
Marketing
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Own and drive the global paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms including AI-powered surfaces like SGE and Perplexity.
- • Develop and maintain a paid search roadmap aligned with both Self-Serve (trial starts, direct conversions) and Sales-Assisted (MQL, SQL, pipeline) KPIs simultaneously.
- • Balance B2C buying behavior (individual users, prosumers, families) with B2B buying cycles (SMB through Enterprise), tailoring bidding, messaging, and landing experiences for each.
- • Lead the evolution of paid search strategy as 1Password scales into new markets, products, and customer segments.
- • Own end-to-end campaign management including keyword strategy, audience segmentation, bid management, ad copy, and landing page alignment.
- • Drive ongoing optimization across CAC, ROAS, MQL volume, pipeline contribution, and LTV signals with clear visibility into both Product-Led Growth (PLG) and Sales-Led Growth (SLG) performance.
- • Build and manage a rigorous experimentation program with continuous A/B testing of creative, landing pages, offers, and audience segments.
- • Actively leverage AI tools such as Google Ads AI features, Performance Max, broad match + smart bidding, ChatGPT, Gemini, and Dust to accelerate keyword research, competitive analysis, ad copy generation, search term mining, and performance reporting.
- • Stay ahead of how generative AI and LLM-based search (Google AI Overviews, Perplexity, Bing Copilot) are reshaping paid search and adapt strategy accordingly.
- • Champion AI adoption within the broader performance marketing team by sharing learnings and frameworks.
- • Partner with Marketing Analytics and Revenue Operations to ensure accurate attribution across PLG (trial-to-paid) and SLG (MQL-to-opportunity-to-closed-won) funnels.
- • Own forecasting and budget pacing for the paid search channel with clear reporting on contribution to pipeline and ARR.
- • Build fluency across GA4, SA360, Salesforce, and self-serve analytics tools to tell the full funnel story.
- • Work closely with Global Campaigns, SEO/GEO, and Growth Web teams to align on messaging, offer strategy, and conversion paths tailored to each go-to-market motion.
- • Serve as the paid search subject matter expert in demand gen planning cycles, QBRs, and budget conversations.
- • Manage agency and vendor relationships where applicable, holding partners to high performance standards.
- • Operate as both a hands-on practitioner and a strategic thought partner to Demand Gen, Growth, Web, and Revenue Operations teams.
- • Maintain deep expertise in B2B attribution and Salesforce-integrated reporting.
- • Communicate data-backed recommendations clearly to influence senior stakeholders.
- • Thrive in a fast-paced, dynamic environment with ambiguity and change, delivering results through experimentation and iteration.
- • Contribute to a culture of curiosity, honesty, simplicity, and putting people first while embracing AI as an essential part of daily work.
🎯 Requirements
- • 7+ years of hands-on paid search / SEM experience in a B2B SaaS or dual B2C/B2B environment
- • Proven experience managing paid search across both PLG/self-serve and sales-assisted motions
- • Track record of managing large budgets with direct accountability to pipeline and revenue outcomes
- • Expert-level proficiency in Google Ads, Microsoft Ads, SA360, and GA4
- • Strong command of B2B attribution and Salesforce-integrated reporting
- • Actively uses AI tools to accelerate workflow and build smarter processes
🏖️ Benefits
- • Competitive annual base salary ($119,000–$173,000 USD for US roles; $113,000–$164,000 CAD for Canada roles)
- • Immediate participation in health, dental, and retirement benefits (401k or RRSP)
- • Equity grant (RSUs) for most employees
- • Generous paid time off policy
- • Paid volunteer days
- • Peer-to-peer recognition through Bonusly
Skills & Technologies
About AgileBits Inc.
AgileBits Inc. develops 1Password, a cross-platform password manager that securely stores credentials, secrets, and documents for individuals, families, and enterprises. The Toronto-based company provides browser extensions, desktop and mobile apps, and a command-line tool to generate, fill, and audit passwords while enforcing zero-knowledge encryption. Features include shared vaults, SSH key management, sign-in with SSO, advanced reporting, and developer integrations. The product supports Windows, macOS, Linux, iOS, Android, and ChromeOS, and offers hosted or self-hosted deployment. AgileBits serves millions of users and thousands of organizations worldwide, emphasizing privacy, compliance, and ease of use.
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