Senior Social Media Advertising Strategist (Remote Canada) - Future Opening

📋 Description

• • Are you a deeply analytical and results-driven marketing professional with an insatiable appetite for social media advertising and a knack for building innovative strategies from the ground up? Do you thrive in a collaborative environment where the best ideas propel the team towards victory? If so, you might be the Senior Social Media Advertising Strategist we've been searching for.
• • Abe Global Inc. is a premier, specialized consultancy dedicated exclusively to the dynamic world of social media advertising. We pride ourselves on being a nexus of cutting-edge strategies, empowering our clients to harness the full potential of platforms like LinkedIn and Meta to effectively reach, engage, and convert their most valuable audiences. This is an exceptional opportunity to join a forward-thinking organization at a pivotal moment of rapid expansion and to contribute to a culture where innovation and meritocracy reign supreme – the best idea truly wins.
• • We operate with a unique methodology called Customer Generation, which is meticulously designed to focus on generating Sales Qualified Leads (SQLs) and direct Customers, diverging from traditional metrics like Marketing Qualified Leads (MQLs). This strategic focus ensures our efforts are directly tied to tangible business outcomes for our clients. As a Senior Social Media Advertising Strategist, you will report directly to the Associate Director and will be an integral, high-impact member of our social media team. This role offers a rare chance to be a foundational contributor from the early stages of a rapidly growing, specialized agency, providing you with unparalleled opportunities for professional development and influence.
• • This position is internally recognized as the Senior Account Strategist, with a specific emphasis on LinkedIn Advertising, reflecting the core focus of your responsibilities. You will engage directly with our mid-market and enterprise-level clients, taking the lead in communicating campaign performance, architecting bespoke advertising strategies, and meticulously executing all paid media deliverables. This role is designed to provide you with extensive experience in developing and implementing high-performing LinkedIn advertising strategies tailored for B2B businesses, driving significant client success.
• • Key Responsibilities and Accountabilities:
• • Spearhead and manage a dedicated portfolio of social media advertising accounts, ensuring strategic alignment and optimal performance.
• • Serve as the primary point of contact and trusted advisor for client stakeholders, fostering strong, collaborative relationships.
• • Conduct regular, proactive communication with vendors and operational partners on a weekly basis to ensure seamless task execution, uphold stringent work quality standards, and identify opportunities for continuous improvement in our collaborative dynamics.
• • Develop comprehensive, data-informed social media advertising strategies for clients on a quarterly basis, aligning with their evolving business objectives.
• • Expertly create, meticulously maintain, and dynamically optimize budgets for all paid media campaigns to maximize return on investment and achieve client goals.
• • Provide dedicated, fractional support for internal marketing initiatives, contributing to the growth and success of our boutique agency within the broader Directive framework.
• • Cultivate a profound understanding of each client's unique market positioning, competitive landscape, and distinct value propositions to inform strategic decisions.
• • Ensure the accuracy and efficiency of lead routing processes within client CRM systems, facilitating seamless lead management.
• • Maintain a high level of personal productivity and utilization, consistently meeting or exceeding performance expectations.
• • Collaborate closely with the Associate Director to ensure both internal agency objectives and client-specific goals are consistently achieved and surpassed.
• • Develop a nuanced understanding of the value and application of Programmatic advertising campaigns within the broader paid media ecosystem.
• • Proactively identify and drive opportunities for cross-sells, upsells, and client referrals through cultivated client relationships and your professional network.
• • Execute and meticulously optimize advertising campaigns across LinkedIn, including crafting compelling ad copy, developing sophisticated targeting parameters, and managing audience segmentation to maximize ROI and achieve client KPIs.
• • Analyze campaign performance data using advanced analytics tools to derive actionable insights and inform strategic optimizations, ensuring continuous improvement and superior results.
• • Translate complex strategic concepts and data findings into clear, compelling narratives that resonate with clients and stakeholders, fostering understanding and buy-in.
• • Demonstrate a proactive, problem-solving mindset, approaching challenges with both competitive drive and intellectual curiosity.
• • Remain at the forefront of the social media advertising industry, continuously seeking opportunities for personal and professional growth, and actively sharing knowledge with the team.
• • Exhibit exceptional organizational skills, with the ability to effectively prioritize and manage multiple concurrent projects without compromising quality.
• • Maintain an unwavering commitment to quality in all aspects of your work, upholding the integrity and soul of advertising excellence.