Social Media Specialist, Canada

📋 Description

• • As a Social Media Specialist for Canada at Change.org, you will be instrumental in shaping and amplifying our brand's voice across the Canadian digital landscape. This role is pivotal in expanding our social media presence, fostering community engagement, and driving brand awareness through innovative and data-driven content strategies.
• • You will be responsible for managing and growing our existing social media channels, ensuring they align with Change.org's social brand guidelines. This includes the potential to launch and cultivate new owned social media channels to reach broader audiences and explore emerging platforms.
• • A core aspect of your role will be the creation of high-performance social media content, encompassing both dynamic video and compelling static posts. These assets will be designed to highlight the Change.org brand and the impactful petitions featured on our platform, with a strategic focus on achieving virality and maximizing reach.
• • You will proactively build and nurture relationships with key influencers and social-first media outlets. The goal is to forge collaborative opportunities that will effectively amplify Change.org's content and extend our message to new, engaged audiences.
• • Staying ahead of the curve is crucial; you will continuously monitor compelling issues, relevant Canadian and international news stories, and evolving social media trends. This vigilance will enable you to identify opportune moments to elevate campaigns and drive both brand awareness and campaign impact through timely social media activations.
• • You will take ownership of the social content calendar, ensuring a consistent and strategic flow of content. Furthermore, you will be responsible for standardizing best practices across the team, promoting a cohesive and effective social media operation.
• • A significant part of your role will involve upskilling the broader marketing and communications team on core social media skills, fostering a culture of continuous learning and expertise development within the department.
• • You will leverage social media metrics and analytics to gain deep insights into content performance. This data-driven approach will inform iterative improvements to content strategy, ensuring ongoing optimization and effectiveness.
• • The role demands a strong social media mindset, encompassing the creation of impactful, viral visual and video content, coupled with excellent writing skills for engaging captions and copy.
• • You will be adept at working with influencers, including pitching collaboration opportunities and managing those relationships to drive engagement goals.
• • Developing and executing social media strategies that demonstrably grow followership and deeply engage target audiences will be a key responsibility.
• • You will act as a brand steward, meticulously managing online brand reputation and mitigating potential risks.
• • The ability to transform creative briefs into high-quality, engaging content, while infusing your own creative flair and sourcing unique content ideas, is essential.
• • Contributing to the overall development of the social media strategy, informed by a solid understanding of current best practices, will be expected.
• • A nuanced understanding of the Canadian news landscape, including diverse political perspectives and coverage trends, is vital. You will demonstrate a willingness to engage with and support policy-compliant campaigns, even those that may not align with personal views, reflecting Change.org’s commitment to being an open platform.
• • Proficiency in using essential editing tools, such as Adobe Premiere Pro, will be necessary for content creation.
• • Experience with AI tools and applications relevant to social media content creation and analysis is also a requirement.
• • The capacity to create content in French is considered a significant asset, broadening the reach and impact of our Canadian social media efforts.
• • Ultimately, you will play a critical role in driving brand affinity and ensuring Change.org's mission resonates powerfully with Canadians through strategic and creative social media engagement.