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Senior Social Media Manager

1st Formations Limited

Job Overview

Location

Covent Garden - Hybrid

Job Type

Full-time

Full Job Description

📋 Description

• Create engaging, social-first content tailored for TikTok, Instagram, LinkedIn, and YouTube to support entrepreneurs on their journey from idea to thriving business.
• Own the day-to-day management of organic social media channels, ensuring consistent brand voice and high-quality output across all platforms.
• Collaborate with paid media teams to develop creative assets for social campaigns, aligning content strategy with broader marketing objectives.
• Produce high-quality video content in partnership with videographers and marketing teams, including scripting, storyboarding, and post-production oversight.
• Appear on camera as needed to present content, conduct interviews, and humanize the brand’s messaging to entrepreneurial audiences.
• Champion social media internally by encouraging team participation, especially on LinkedIn, and fostering a culture of organic engagement.
• Identify and execute opportunities to integrate social media tactics into wider marketing campaigns, maximizing reach and impact.
• Monitor performance metrics across platforms, using data insights to continuously optimize content strategy, timing, and format.
• Stay ahead of evolving platform trends, algorithm changes, and emerging features on TikTok, Instagram, LinkedIn, and YouTube to maintain competitive advantage.
• Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner that builds trust and loyalty.
• Translate complex B2B topics—such as company formation, compliance, accounting, and payroll—into accessible, compelling, and entertaining social content.
• Drive creative innovation by pushing beyond traditional B2B norms, avoiding dry compliance messaging in favor of authentic, viral-ready storytelling.
• Lead content creation initiatives and confidently direct colleagues, including senior stakeholders, to ensure alignment and execution excellence.
• Develop a deep understanding of the startup and small business ecosystem to inform content that resonates with founders at every stage of growth.
• Maintain strict adherence to brand guidelines while experimenting with new formats, tones, and styles to increase audience connection and retention.

🎯 Requirements

• 8+ years’ experience managing and creating social media content, with strong TikTok expertise
• Highly creative, with a proven ability to develop engaging, social-first content ideas
• Confident on camera, with experience presenting or interviewing (desirable)
• Able to lead content creation and confidently direct colleagues, including senior stakeholders
• Strong communication and collaboration skills across diverse teams
• Open to learning complex topics, with a willingness to develop within a B2B environment

🏖️ Benefits

• Competitive salary and comprehensive benefits package
• Hybrid working model
• Real opportunities for progression as the business scales
• The chance to influence both customer experience and product development
• A culture that values ownership, impact, and continuous learning

Skills & Technologies

Senior

Hybrid

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1st Formations Limited

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About 1st Formations Limited

1st Formations Limited is a Companies House-authorized UK company formation agent that incorporates and registers private limited companies online. The service packages include digital and printed company documents, registered office and director service addresses, confirmation statement filing, and ongoing compliance support. Targeting entrepreneurs, accountants, and foreign investors, the company provides same-day incorporation and post-formation administrative services while maintaining statutory records and handling mail forwarding. Established in 2014, it operates from London and is regulated by the Registrar of Companies for England and Wales.

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