Senior Staff Product Marketing Manager, AI Identity Security

AgileBits Inc.

Job Overview

Location

Remote (United States | Canada)

Job Type

Full-time

Full Job Description

📋 Description

• Lead full-stack product marketing for AI-focused products within 1Password’s Unified Access suite, including secrets management, privileged access management, and non-human identity capabilities.
• Define and own the market narrative that reframes 1Password around how developers and AI agents work today, ensuring alignment with evolving identity security requirements.
• Craft messaging and positioning that resonates with two distinct audiences: security leaders (CISOs, IT executives) and engineers (developers, DevOps), without diluting technical accuracy or strategic clarity.
• Drive product launches from positioning through competitive displacement, with a proven track record of unseating incumbents in crowded cybersecurity markets.
• Build field-ready enablement assets including battlecards, discovery presentations, objection handling docs, and technical briefs that empower sales teams to confidently articulate 1Password’s AI identity security value.
• Translate complex technical concepts—such as runtime credential delivery, zero-knowledge encryption, secrets brokering, and agent governance—into clear, repeatable, and actionable customer-facing content.
• Partner with Solutions Marketing to develop validated competitive differentiation in the AI identity security market and own market leadership claims.
• Identify emerging market trends before they are widely recognized and proactively position 1Password as a category leader in AI-native identity security.
• Contribute directly to product roadmap development by surfacing field feedback, customer verbatim insights, analyst intelligence, and competitive signals to product management and senior leadership.
• Serve as a trusted strategic advisor to product, sales, and marketing leadership, influencing organizational objectives and GTM strategy.
• Mentor and elevate colleagues across the product marketing team and broader organization through feedback, frameworks, and collaborative work.
• Establish and maintain strategic relationships with external stakeholders including analysts, customers, and industry partners; represent 1Password in analyst briefings, keynote events, and thought leadership forums.
• Author bylines, blog posts, talk tracks, and keynote content that articulate 1Password’s vision in AI identity security with authority and presence.
• Use AI agents as a force multiplier for research, synthesis, and drafting—while retaining full ownership of strategy, narrative, and judgment; distinguish between AI-generated output and human-crafted insight.
• Ensure all marketing initiatives are grounded in deep domain expertise in secrets management, privileged access management, and non-human identity security.
• Maintain hands-on familiarity with the developer toolchain: IDEs, GitHub Actions, CI/CD platforms, and associated secrets management patterns.
• Support the broader PMM team in unifying the 1Password platform story, ensuring AI capabilities are seamlessly integrated into the Unified Access narrative.
• Drive measurable outcomes by turning sales engagement signals into repeatable field motions that accelerate deal velocity and improve win rates.

🎯 Requirements

• 8+ years of B2B SaaS product marketing experience with deep expertise in Secrets Management, Privileged Access Management (PAM), or non-human identity
• Hands-on experience marketing PAM, secrets management, or credential governance solutions, including leading products from positioning through launch to competitive displacement
• Strong technical understanding of runtime credential delivery, zero-knowledge encryption, secrets brokering, and architectural challenges of long-lived secrets
• Proven ability to market technically complex infrastructure products to both security leaders and engineers with equal effectiveness
• Demonstrated experience in competitive markets where winning required category redefinition, not just market entry
• Ability to use AI agents as a force multiplier while maintaining full ownership of strategy, narrative, and judgment

🏖️ Benefits

• Annual base salary between $180,000 USD and $261,000 USD (US) or $152,000 CAD and $220,000 CAD (Canada)
• Immediate participation in comprehensive health, dental, and retirement benefits (401k in US, RRSP in Canada)
• Equity grant (RSUs) for most employees
• Generous paid time off policy
• Paid volunteer days and peer-to-peer recognition through Bonusly
• Remote-first work environment with opportunities for in-person engagement including annual offsites and customer/industry events

Skills & Technologies

GitHub

Senior

Remote

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AgileBits Inc.

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About AgileBits Inc.

AgileBits Inc. develops 1Password, a cross-platform password manager that securely stores credentials, secrets, and documents for individuals, families, and enterprises. The Toronto-based company provides browser extensions, desktop and mobile apps, and a command-line tool to generate, fill, and audit passwords while enforcing zero-knowledge encryption. Features include shared vaults, SSH key management, sign-in with SSO, advanced reporting, and developer integrations. The product supports Windows, macOS, Linux, iOS, Android, and ChromeOS, and offers hosted or self-hosted deployment. AgileBits serves millions of users and thousands of organizations worldwide, emphasizing privacy, compliance, and ease of use.

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