Job Overview
Location
Serbia
Job Type
Full-time
Category
Digital Marketing Manager
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • Own and optimize the Microsoft Advertising (Bing) account end-to-end, including campaign structure, bidding, budget allocation, and scaling to drive subscription growth for a core D2C product.
- • Increase Bing channel volume significantly beyond current levels while maintaining efficient CPA and positive ROI, with direct accountability for performance outcomes.
- • Develop and present a clear weekly channel strategy outlining results, insights, and next steps for stakeholder alignment.
- • Design and refine search campaign structures, keyword strategies, and bidding approaches to maximize efficiency and scale.
- • Test and scale new campaign types beyond core search, including Microsoft Audience Network, to unlock additional acquisition channels.
- • Expand Bing campaigns into new geographies and audience segments based on performance data and growth opportunities.
- • Collaborate closely with the creative team to develop and test ad copy and assets for search and audience placements, using data to guide messaging direction.
- • Build custom performance models, dashboards, and reporting frameworks using Excel, Tableau, and Mixpanel to track CPA, ROI, and ARPU cohort trends.
- • Develop data-driven growth plans in partnership with the data team, translating performance metrics into actionable scaling strategies.
- • Operate autonomously with minimal oversight, making independent, data-backed decisions on campaign optimizations, budget shifts, and channel kills.
- • Maintain high-quality output while managing multiple campaigns, A/B tests, and reporting streams in parallel under tight deadlines.
- • Communicate insights, results, and recommendations clearly and directly to stakeholders across teams.
- • Demonstrate deep expertise in Microsoft Advertising platform features, including account architecture, audience targeting, keyword match types, and conversion tracking.
- • Have a proven track record of scaling Bing campaigns from six-figure monthly spend levels with consistent, profitable growth.
- • Possess multi-geo experience managing and optimizing search campaigns across multiple countries with localized performance insights.
- • Apply advanced Excel skills to manipulate large datasets, build forecasting models, and automate reporting workflows.
- • Be highly analytical, grounding every scaling or de-prioritization decision in data rather than intuition.
- • Be growth-oriented, focused on identifying and capturing untapped volume within Bing that is currently under-delivering.
- • Operate within a fast-paced, results-driven environment where performance is directly tied to reward and scope expansion.
- • Work remotely within ±4 hours of Central European Time (CET) to ensure alignment with team collaboration windows.
🎯 Requirements
- • 3+ years of hands-on paid search experience with Bing (Microsoft Advertising) as a primary owned channel
- • Proven experience managing six-figure monthly ad spend on Bing with clear ROI accountability
- • Demonstrated track record of scaling Bing volume profitably, not just maintaining performance
- • Advanced proficiency in Excel, Tableau, and Mixpanel for building custom performance models and reporting
- • Multi-geo experience running and optimizing search campaigns across multiple countries
- • Deep knowledge of Microsoft Advertising platform features including bidding, audience targeting, and campaign structure
🏖️ Benefits
- • Remote Work Environment: Work from anywhere with flexibility in schedule and location
- • Unlimited PTO: Unlimited paid time off to support well-being and work-life balance
- • Paid National Holidays: Paid time off for recognized national holidays
- • Company-provided MacBook: Top-tier Apple MacBook provided for all employees who need one
- • Flexible Independent Contractor Agreement: Access to tax advantages, autonomy, networking, and reduced employment obligations
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Directive Consulting LLC
4 months ago
Granum Inc.
1 month ago
Directive Consulting LLC
4 months ago
Directive Consulting LLC
4 months ago