Digital Marketing Specialist

Stream Labs, Inc.

Job Overview

Location

Boulder Office

Job Type

Full-time

Full Job Description

📋 Description

• Own and grow Stream’s presence across key developer communities including Discord, X/Twitter, and Reddit by engaging authentically with members, answering questions, and sparking conversations—not just promoting.
• Surface developer feedback from online communities to internal product and engineering teams to inform product development and messaging.
• Monitor and report on community health metrics including growth, engagement, and sentiment across developer channels.
• Identify, evaluate, and manage sponsorship opportunities with developer-focused YouTube channels, newsletters, podcasts, and independent writers.
• Build and maintain relationships with content creators and developer influencers aligned with Stream’s audience and brand values.
• Negotiate and coordinate sponsored-content deliverables while ensuring quality and consistent brand messaging.
• Track ROI of sponsorship and partnership campaigns and iterate based on performance data to improve outcomes.
• Drive the strategy, execution, and optimization of Stream’s developer email program including newsletters, announcements, and lifecycle messaging.
• Partner with content and Developer Relations teams to craft messaging, segment audiences thoughtfully, and align campaigns with developer needs.
• Measure email performance metrics including open rates, click-through rates, and downstream signups to continuously improve program effectiveness.
• Maintain consistency and trust in Stream’s developer-facing brand voice across all channels including social, email, and sponsored content.
• Take initiative without waiting for a predefined backlog and expand ownership over time as programs demonstrate impact.
• Use data-aware practices to track work, analyze results, and make iterative improvements to marketing programs.
• Apply AI tools actively in daily workflows to enhance efficiency and effectiveness in marketing execution.
• Collaborate closely with Marketing and Developer Relations teams to execute programs that drive developer adoption and growth.
• Work hybrid in Stream’s Boulder, Colorado office with an expectation of 3 days per week in-office attendance.
• Contribute to a culture of transparency, excellence, and mutual support within a globally diverse team of over 140 employees.

🎯 Requirements

• Hands-on social and email marketing experience—personally run social channels and email programs, not just observed them.
• Comfort engaging with developers or genuine eagerness to learn technical communities and hold authentic conversations in spaces like Discord or Reddit.
• Strong, clear, concise writing ability with skill in matching and maintaining a distinct brand voice.
• Strong organization and self-direction to manage multiple priorities including social, email, and sponsorship pipelines without dropping tasks.
• Data-aware mindset: track performance metrics and use insights to improve outcomes.
• Active, applied use of AI tools in daily work.

🏖️ Benefits

• 19+ days of paid time off plus 10 paid holidays
• Hybrid work flexibility (3 days/week in the Boulder office)
• Free health insurance for employee (80% contribution for health, 100% for dental and vision)
• 401k contribution plan with 4% match
• Fitness stipend
• Company equity
• MacBook Pro provided
• Learning and Development budget
• Team lunches and snacks
• RTD pass and free parking on Pearl Street
• Bi-weekly office massages
• 12 weeks paid parental leave for primary parents
• Opportunity to attend or present at global conferences and meetups
• Dog-friendly office
• Access to office in downtown Boulder and potential to visit Amsterdam office

Skills & Technologies

GitHub

Datadog

Hybrid

$75k-90k

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Stream Labs, Inc.

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About Stream Labs, Inc.

Stream Labs, Inc. offers cloud APIs and SDKs that let developers add scalable activity feeds, chat, video, and audio to web and mobile applications. Founded in 2014 and headquartered in Boulder, Colorado, the company serves social networks, marketplaces, collaboration tools, and fintech platforms. Its infrastructure handles billions of updates per month, providing real-time data synchronization, moderation tools, and edge caching designed for high-traffic consumer products.

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