
Job Overview
Location
Egypt
Job Type
Contract
Category
Digital Marketing Manager
Date Posted
July 21, 2026
Full Job Description
đź“‹ Description
- • Develop and execute data-driven digital marketing strategies that support long-term business growth.
- • Oversee marketing analytics, website optimization, SEO, customer engagement, email marketing, brand stewardship, and cross-functional collaboration.
- • Provide strategic direction for marketing initiatives and ensure consistent execution across all digital channels.
- • Monitor website performance, customer behavior, and campaign effectiveness using Google Analytics and other reporting tools.
- • Track KPIs including website traffic, conversion rates, customer engagement, email performance, and campaign ROI.
- • Translate marketing data into actionable business recommendations.
- • Build dashboards and performance reports for leadership.
- • Identify opportunities to improve website performance, lead generation, and customer conversion.
- • Analyze customer behavior across the website to identify friction points and optimization opportunities.
- • Recommend improvements to landing pages, messaging, and user experience.
- • Collaborate with internal and external resources to implement website enhancements.
- • Continuously optimize the customer journey to improve conversions and retention.
- • Develop SEO and content strategies that increase organic website traffic.
- • Oversee email marketing campaigns, newsletters, and customer communications.
- • Ensure consistent messaging across all digital marketing channels.
- • Evaluate new opportunities to increase customer engagement without relying heavily on paid advertising.
- • Protect and strengthen the company's premium brand identity.
- • Review marketing materials and creative assets before publication.
- • Ensure all digital communications align with established brand guidelines.
- • Partner with leadership to maintain a consistent brand voice across every customer touchpoint.
- • Provide strategic direction and prioritization for the Marketing Assistant.
- • Collaborate with leadership to align marketing initiatives with business objectives.
- • Support cross-functional initiatives including product launches and promotions.
- • Build processes that improve accountability, project management, and marketing execution.
🎯 Requirements
- • 5+ years of experience in Digital Marketing, Growth Marketing, or Marketing Management.
- • Experience developing and executing multi-channel digital marketing strategies.
- • Experience using marketing analytics to drive business decisions.
- • Experience with SEO, website optimization, email marketing, and customer acquisition strategies.
- • Experience building marketing reports and dashboards.
- • Experience leading marketing initiatives and collaborating across departments.
🏖️ Benefits
- • Opportunity to lead digital marketing strategy for a respected premium brand with an established reputation and loyal customer base.
- • Ability to influence business growth through data-driven marketing.
- • Opportunity to optimize the customer journey, strengthen brand presence, and work closely with leadership to shape the future of the company's digital strategy.
- • Opportunity to work on a variety of digital marketing initiatives and projects.
- • Opportunity to develop and implement new marketing strategies and tactics.
Skills & Technologies
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About Scale Army
Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.
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